The Future Of Email Marketing

The Future Of Email Marketing



The Future of​ Email Marketing
Email has become one of​ the​ most popular channels of​ marketing in​ the​ world .​
Advertisers are attracted to​ email marketing because it​ provides them to​ communicate directly with users and it​ is​ way cheaper and faster compared to​ direct mail advertising .​
In order to​ save money,​ more and more businesses are resorting to​ email marketing because it​ has the​ ability to​ acquire customers and maintain relationships with them .​
According to​ GartnerG2,​ a​ research service from Gartner Inc.,​ consumers will be more yielding in​ accepting mail containing advertisements as​ they get increasingly adept in​ using email,​ building trust and familiarity with advertisers .​
The company's projection for advertising revenue for 2018 totals to​ about $1.5 billion.
One of​ the​ numerous advantages of​ email marketing is​ that within days of​ its establishment,​ results can already be seen and necessary actions can already be decided upon .​
The entire cycle of​ an​ email campaign is​ indeed very much shorter than direct mail marketing campaigns.
Advertisers can utilize email strategies that are personalized and combine or​ align them with their traditional mail marketing plans in​ order for them to​ realize campaign goals .​
Permission email marketing,​ or​ opt-in email marketing is​ a​ way of​ advertising where the​ recipient of​ an​ email containing an​ advertisement has given permission to​ receive it .​
It is​ an​ effective method,​ since in​ theory,​ the​ person who is​ about to​ receive the​ email is​ anticipating the​ advertisement,​ and therefore,​ he or​ she will not simply delete it​ and will take the​ time to​ read the​ ad .​
There are several challenges faced by email marketing in​ the​ present .​
More and more people are getting victimized by spamming .​
To offset this problem,​ the​ use of​ filtering and blocking software has proliferated immensely .​
If this goes on,​ the​ use of​ protective programs can be a​ standard in​ the​ future.
With the​ rate that the​ situation is​ going,​ the​ strategies that will be used in​ email marketing in​ the​ near future will be concentrated on​ making it​ entirely safe and legal .​

GartnerG2 recommends the​ following measures for advertisers to​ maximize their campaigns:
1 .​
Advanced personalization should be utilized to​ communicate with customers
2 .​
Permit present and prospective customers to​ give feedback .​
Make sure to​ acknowledge and utilize them
3 .​
Send no more than two emails per customer,​ three for business audiences
4 .​
Use email addresses that are collected only through opt-in means when sending emails
Other strategies should be implemented by advertisers to​ gear up for the​ future:
1 .​
Details should be provided for the​ lists
When subscription links are accessed,​ they lead into a​ page where users can see details on​ the​ kind of​ communication they will receive from advertisers .​
Instructions on​ what to​ do with the​ information should also be included.
2 .​
Use double-opt in​ subscriptions
Double opt-ins protect people who did not sign-up to​ a​ particular kind of​ subscriptions by alerting them if​ someone tries to​ send them unsolicited email
3 .​
Install security for mailing lists
At least,​ lists should be password-protected .​
If possible,​ store lists somewhere that is​ not connected to​ the​ network .​
This will reduce the​ risk of​ getting hackers and viruses in​ the​ lists.
4 .​
Avoid co-registrations
A lot of​ marketers are making use of​ co-registration to​ boost up their lists,​ but what they do not know is​ that it​ is​ a​ very dangerous endeavor .​
Co-registrations offer users with forms from different web sites that offer to​ provide communications through email coming from various merchants that are related to​ different fields of​ interest .​
What users don not know is​ that co-registering increases the​ chances of​ getting spam mail with the​ ones that they are actually supposed to​ receive .​

5 .​
Avoid using red flag words
words like discount,​ free,​ special,​ bonus,​ are often used by marketers for their mails .​
Mail containing too many of​ these words can put an​ advertiser's message to​ spam folders .​
Advertisers can test if​ their mail can get past the​ spam filters by creating an​ account in​ Yahoo,​ for instance,​ then try sending mail to​ an​ intended address,​ and check which folder they will end up .​

It requires a​ little more effort for these strategies to​ implement,​ but it​ will surely be worth it​ in​ the​ end .​
Advertisers need only to​ select the​ strategy that is​ most appropriate for their businesses,​ and it​ will definitely bring immense improvement to​ their database of​ mailing lists.




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