The Death Of Email Marketing

The Death Of Email Marketing



Many internet marketers have deduced that email marketing face the​ worst crisis since its discovery. They ground this conclusion on​ the​ massive increase of​ unsolicited emails known better as​ SPAM. Recent Research has proved that the​ clicks of​ every email campaign have been reduced to​ the​ lowest point. Before few years email campaigns were very productive with click percentage of​ 15%-25%. Unfortunately this ratio has dropped to​ 2% today.

Since every internet user receives a​ huge amount of​ spam email messages,​ the​ time for distinguishing the​ legal opt-in subscriptions messages from spam has increased considerably. Therefore it’s highly possible for the​ user to​ erase the​ genuine messages with the​ spam messages.

Although these facts are true,​ the​ “Death of​ email marketing” as​ some internet marketers call it,​ will not happen. Solid proofs for that are the​ many corporations,​ small businesses,​ and home business entrepreneurs running successful and profitable email campaigns.

All these successful email marketing campaigns do have something in​ common,​ some specific principals that any online business entrepreneurs should incorporate into their marketing plans.

1. Personalization. Research has proven that when Personalization is​ used the​ click through rate of​ the​ email increases dramatically. the​ friendly tone is​ the​ key to​ build rapport with the​ subscriber. Most of​ the​ autoresponder services and email software contain this feature. One thing must be specified though. There must be no exaggeration in​ the​ personalization otherwise the​ results will be reversed.

2. Email marketing schedules. the​ frequency of​ the​ mailings is​ extremely important. Although it​ seems tempting to​ send emails daily,​ with that strategy many of​ the​ subscribers will unsubscribe,​ especially if​ the​ mails contain advertisements most of​ the​ times and not useful information. One of​ the​ best email marketing tactics is​ to​ broadcast one time per week and not exceed two times per week maximum.

3. Which is​ the​ Best Day for campaigns? the​ answer is​ simple,​ Friday. the​ internet user has the​ whole weekend to​ check his email and distinguish the​ spam with the​ luxury of​ time,​ something not possible in​ other days of​ the​ week.

4. Use of​ double opt-in. the​ subscribers who signed double opt-in are extremely targeted,​ because they verified their interest for the​ newsletter and they are more disposed to​ buy the​ products or​ services the​ email list owner recommends. Plus,​ this feature provides maximum safety to​ newsletter owner from spam complaints and the​ relevant consequences.

5. Recommend not sell,​ plus unique content. the​ internet user searches for information on​ the​ internet. the​ same happens with the​ user’s email. the​ subscription happens for that reason for over 95% of​ the​ times. the​ messages must contain a​ combination of​ useful information and personal recommendations of​ tested and proven products or​ services.

6. No Co-Registrations. This is​ the​ easy way to​ boost the​ number of​ the​ subscribers on​ the​ email list. Co-Registrations offer forms to​ users with many other email list owners with different fields of​ interest. the​ danger of​ spam accusations relies on​ that method and the​ effectiveness is​ questionable.

7. Buying leads to​ send emails. Another hyped email marketing technique. the​ list owner who bought the​ leads will not be clearly informed how the​ “subscriber’s” emails have been acquired. Have they been gathered with ethical opt-in methods or​ email script crawler has been used? There is​ no control on​ that tactic and here too relies the​ danger of​ spam accusations.

8. No Red flag words. Words and phrases like free,​ discount,​ bonus,​ make money,​ opportunity,​ income .e.t.c. lead the​ email to​ spam folders. These phrases should be avoided at​ all costs. There is​ software that provides spam check features for that and free services as​ well. on​ of​ them is​ http://spamcheck.sitesell.com




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