The Danger Of Email Marketing

The Danger Of Email Marketing

Email is​ a​ good way to​ stay in​ touch with customers because when people come online,​ one of​ the​ first thing they do is​ check their emails. Email list is​ still the​ most valuable asset online. No wonder email volumes continue to​ grow. EMarketer study found that e-mail volume in​ the​ US will rise to​ nearly 2.7 trillion by 2018.

Keep your audience email with you. Your blog or​ any other facilities online should have email notification built into it. But one of​ the​ major problems online is​ unwanted commercial bulk email otherwise called spam. When you​ send bulk mail,​ it​ drains and affects the​ server so the​ authorities are after those who send unsolicited commercial bulk mail. And they have built technologies and filters that prevent bulk mails going into inbox.

After researching or​ developing products,​ you​ send email to​ a​ list only to​ discover that the​ subscriber never saw it​ because a​ spam blocker or​ filter sends your emails into a​ spam box or​ bulk folder—spam will frustrate your traffic.

What about if​ it​ is​ solicited? in​ the​ early days of​ the​ Internet,​ people willingly subscribed to​ mailing list but now they’ve stopped. Nobody wants ads. So it​ is​ almost impossible to​ get a​ large solicited email list. DoubleClick study found that 64.7% of​ all legitimate emails sent are never opened. Filters and triggers will block your emails and newsletters even if​ it​ is​ permission-based.

People can now identify a​ commercial email by merely looking at​ it. So if​ you​ send 10,​ 000 bulk emails,​ only about 3000 gets in,​ and 100 are actually opened and 40 read while the​ rest are deleted. Some people report email as​ spam and delete it​ even though they subscribed themselves. if​ you​ send a​ confirmation email so that you​ can know those who really want you,​ you​ will only shrink your list. you​ will be surprised that nobody will subscribe unless those that want to​ research your product or​ market.

And if​ you​ spam,​ you​ will get listed in​ spamming database. Spamming database is​ where email providers verify what is​ and is​ not spam. Every time you​ send out an​ email,​ it’s has an​ IP address attached to​ it. if​ your IP gets into the​ database: your ranking may go down,​ your host could de-host you,​ your payment processor could banned you,​ and you​ could be sending emails that are being blocked if​ you​ link to​ blacklisted sites,​ you​ often get blacklisted too.

to​ avoid getting caught in​ spam filters or​ being blocked by ISPs: don’t spam; let your subscribes add your site to​ their address book; some words and phrases trigger spam filters like weight,​ subscribe,​ sell,​ download etc. the​ trick is​ to​ add symbol (like an​ apostrophe,​ asterisk or​ dash) in​ the​ middle of​ words. And hope that filter doesn’t arbitrarily block you.

if​ you​ are selling something in​ your subject line,​ spam filter will likely block you. Spam and email overload have actually cut down email marketing success by about 60%. Use it​ only to​ substitute other traffic techniques. Download "Evil ways of​ making money--what the​ rich won't tell you" free at​ and learn how to​ introduce survival tactics into your business.

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