The Best Place To Put SEO Copy On Your Web Page

The Best Place To Put SEO Copy On Your Web Page



It seems like a​ funny question to​ me,​ but it​ gets asked a​ lot. "Where should the​ SEO copy go on​ my Web page?" That question gets asked so much because there are several pieces of​ out-of-date information,​ rumors and myths with regard to​ text placement,​ when writing SEO copy.

For instance,​ many absolutely swear that the​ copy has to​ be as​ high up on​ the​ page as​ possible for the​ search engines to​ find it. Not true. the​ spiders will find the​ text regardless of​ where it​ is​ on​ your page. Others say all your text has to​ be in​ one block. Also not true. the​ spiders will find the​ text regardless of​ where it​ is​ on​ your page.

Other statements I've heard regarding text placement include:

· Your headline must appear at​ the​ very top of​ the​ page.

· Copy placed inside tables throws the​ search engines off.

· Copy must be positioned above the​ fold to​ be found by the​ spiders.

None of​ these are true. the​ spiders will find the​ text regardless of​ where it​ is​ on​ your page. (Or did I already say that… twice?) This is​ true in​ 99.9% of​ the​ cases,​ with only some very rare exceptions.

So where is​ the​ best place to​ put SEO copy on​ your Web page? Wherever it​ makes sense to​ the​ site visitor!

Spiders will find your text regardless of​ where it​ falls on​ the​ page. Want proof? Here's a​ test. Go to​ Google and type in​ any working URL. When the​ result comes up for that site,​ click on: "Show Google's Cache of…" in​ the​ box that appears at​ the​ top of​ the​ next page,​ click on​ this option: "This cached page may reference images which are no longer available. Click here for the​ cached text only." What do you​ see?

You see exactly what the​ search engine sees. if​ the​ text appears in​ this text-only cache,​ that means Google's spider can read it​ and index it.

Put Copy Where it​ is​ Most Beneficial to​ Your Visitors

Since the​ engines will find your text regardless of​ where it​ falls on​ the​ page,​ your focus should be placed on​ the​ site visitor. This is​ where your focus should always be. the​ people who have the​ money come first; the​ search engines come second. :)

If it​ makes sense for your visitors to​ see your headline as​ the​ first thing on​ the​ page,​ then put it​ first. if​ a​ graphic design element makes more sense,​ then put that first. if​ you​ use photos or​ other images,​ include captions so your visitors understand what these photos mean and how they relate to​ the​ sales message.

If you​ have an​ ecommerce site,​ create pages for each category of​ products you​ offer in​ order to​ help guide the​ visitors' steps. Then add short copy segments that quickly describe what is​ offered for each specific product. Even though the​ copy is​ scattered all about the​ page,​ the​ engines WILL find it.

When it​ comes to​ copy placement on​ your Web pages,​ don't agonize over what the​ engines want you​ to​ do. Give 100% of​ your consideration to​ what would be most useful for your visitors and place your copy in​ those areas. the​ spiders will find it​ with no trouble at​ all.




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