The Beginners Guide To SEO

The Beginners Guide To SEO



What is​ SEO?

Search Engine Optimization is​ the​ term used to​ describe the​ process of​ enhancing a​ website to​ increase the​ likelihood it​ will be ranked in​ the​ top results of​ a​ search engine whenever a​ relevant keyword search is​ performed.

Why is​ SEO important?

Websites that rank on​ the​ first one or​ two pages for a​ search term receive a​ lot of​ traffic – thousands of​ visitors per day - which in​ turn,​ can be successfully monetized in​ a​ number of​ different ways. a​ website that can get and maintain a​ top position for a​ very popular search term is​ in​ a​ powerful position because of​ the​ audience they command. on​ the​ other hand,​ websites with a​ very low ranking have little traffic and little chance of​ making money.

What does SEO involve?

There are a​ number of​ factors involved in​ optimizing a​ website:

* Content needs to​ be good quality and regularly updated
* the​ site needs to​ use and focus on​ the​ search terms that the​ target audience employs to​ search for related information.
* Site needs to​ be structured well and have a​ site map.
* Each page needs to​ have a​ good hierarchy and layout.
* the​ HTML meta-tags (such as​ H1 and H2 tags,​ image tags etc) need to​ include your most important keywords and have good descriptions of​ the​ page content.
* the​ site needs to​ indicate its importance by linking to​ other relevant sites.

Is SEO difficult to​ learn?

Yes and no. SEO can be difficult if​ you​ are unfamiliar with HTML and website structure and design. it​ is​ also complex because search engines change their algorithms for judging the​ importance of​ websites very frequently,​ so you​ need to​ keep up to​ date with current thought and commentary on​ the​ process.

But on​ the​ other hand,​ once you​ are familiar with the​ basic principles of​ SEO,​ it​ is​ just a​ matter of​ continuing to​ update your site regularly by making small changes.

The Pitfalls of​ SEO

The most common pitfall of​ SEO is​ trying to​ ‘fool’ the​ search engines by taking shortcuts. the​ most common of​ these is​ keyword spamming,​ where words with very high daily search numbers are added to​ the​ meta tags in​ large numbers - even if​ they are not relevant to​ the​ site.

Another common method of​ keyword spamming is​ site content packed with searchable keywords to​ the​ point where the​ text doesn’t actually make sense.

These methods will sometimes see a​ short term rise in​ page rank (although search engines are becoming more discerning),​ however it​ doesn’t take long for search engines to​ catch onto the​ fact that the​ site contains no data of​ real use. When this happens,​ the​ site may face penalties.

However,​ even before the​ search engines catch on,​ this technique creates problems as​ the​ traffic will quickly leave the​ site when they realize the​ content is​ poor. in​ sum,​ fooling the​ search engines with keyword spamming is​ not a​ smart move. You’ll be paying more for bandwidth,​ yet if​ visitors aren’t staying long enough to​ buy from the​ site,​ there is​ no benefit.

Where should I start?

Your first step should be market research using keyword research. the​ most important aspect of​ SEO is​ understanding your audience and targeting your site to​ meet their requirements as​ fully as​ possible.

You can find what your audience is​ looking for and interested in​ by researching related searches. There are piles of​ keyword research tools on​ the​ Internet to​ help you​ with this task. Start with broad search terms such as​ ‘marketing’ or​ ‘site optimization’ and see what other related search terms people are looking for to​ help you​ further understand your market and match your website to​ their requirements.

Where can I find help?

SEO Tutorial: http://www.measuring-up.com/seo-tutorial/seo-tutorial.html.
HTML Code tutorial: http://www.htmlcodetutorial.com/.




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