The 7 Points Of Do It Yourself Seo

Ever felt intimidated at​ the​ convoluted,​ jargon-ridden information about Internet marketing for small businesses available on​ the​ Net? Ever been horrified by the​ huge fees the​ experts charge,​ putting search engine optimization beyond your own means? Ever thought: What exactly is​ search engine optimization anyway,​ and can I do it​ myself?

The answer is: Yes,​ you​ can! the​ basics of​ search engine optimisation in​ applied web marketing are simple. It's all to​ do with the​ keyword content of​ your text copy,​ and can be summarised in​ seven points.

1. Register a​ good domain name which reflects what your site is​ about. Even if​ you​ are an​ established business,​ don't register if​ you​ make widgets. Rather,​ you​ want to​ register something like because that would inspire confidence in​ people looking for quality widgets who would not necessarily have heard of​ Fred Jones the​ widget-maker.

2. Name your page URLs based on​ reasons similar to​ the​ above for your web promotion,​ except now you​ can be more specific. Search engines like to​ know what your page is​ about. Name a​ page after a​ product (BigYellowWidgets.htm) or​ a​ service or​ action (Buy-Widgets-by-Post.htm) on​ one of​ the​ sales pages.

3. the​ text in​ the​ title tag is​ crucial in​ letting search engines know what each page is​ about. Put your important keywords in​ your title tags,​ using both the​ singular and plural versions (people will search for both) and make these tags different and specific for each page. For example,​ "Widgets and After Sales Widget Services". Whatever you​ do,​ don't call the​ home page "Index",​ but treat it​ almost as​ a​ mini-description.

4. the​ other tags (at the​ top of​ the​ html page) between the​ two "HEAD" tags are not as​ important as​ the​ title tag,​ but the​ description tag is​ still used by some search engines in​ displaying what you​ would like web users to​ see when they scroll down a​ page of​ search results. Some search engines don't use the​ description tag at​ all; others,​ like Google,​ sometimes use part of​ it​ together with part of​ the​ main body text surrounding prominent keywords on​ your page. So you​ may as​ well treat the​ description tag seriously; make it​ brief (about 25 to​ 30 words) and as​ comprehensive as​ possible in​ the​ short space allowed. Make sure you​ have your popular keywords included within your description tag. the​ ALT tag is​ used for a​ very short description of​ an​ image or​ graphic file,​ and is​ what is​ displayed if​ you​ allow your mouse pointer to​ hover above a​ graphic. These days it​ is​ not considered important for search engines. the​ COMMENT tag is​ never displayed on​ the​ body page,​ and is​ used by coders and designers as​ an​ instruction or​ reminder to​ themselves about what that section of​ html coding should be doing; in​ the​ past,​ some webmasters in​ their quest for website promotion and search engine ranking used to​ stuff keywords in​ the​ comments tags,​ but now it​ is​ generally acknowledged that the​ main search engines pay little or​ no attention to​ these.

5. Keyword density. Each search engine has its own preference as​ to​ how many times a​ keyword phrase appears on​ the​ page in​ order to​ signify the​ relevance of​ that keyword phrase (in other words,​ in​ order to​ help the​ search engine understand what the​ page is​ about). Around 5 to​ 8 per cent is​ a​ rough guide as​ to​ the​ optimal level. Don't overdo it,​ otherwise it​ will be seen as​ spam or​ keyword-stuffing. Also use your keywords in​ the​ headings tags H1 and H2. There is​ an​ H3 tag as​ well,​ but it​ is​ doubtful whether search engines bother with that,​ as​ it​ is​ perceived as​ less prominent on​ the​ page,​ therefore less relevant to​ what the​ page is​ about.

6. Don't forget good linking in​ your website marketing. Search engines will judge the​ importance of​ your web pages to​ some extent on​ the​ number and quality of​ incoming links from other sites. Ask other webmasters with sites on​ similar themes to​ yours for a​ link,​ in​ exchange for a​ link back. These sites should not be in​ competition with yours,​ but should be similarly themed. you​ may occasionally be asked by other webmasters if​ they can link to​ your site. if​ this is​ so then have a​ look at​ their site; make sure that their site is​ relevant,​ that it​ has at​ least some Page Rank,​ and that it​ just "feels" good,​ and has no nasty surprises like redirects or​ unexpected popups. you​ don't want to​ be associated with a​ "bad neighborhood"!

7. Make sure that important keywords are included in​ the​ anchor text within inbound links from other sites. This is​ crucial to​ search engines when they try to​ figure out the​ relevance and importance of​ your pages. the​ inbound link from the​ other site should take the​ form of​ something like this (I'm using normal brackets instead of​ angle brackets so as​ not to​ use compromising html): (A HREF="") your important keywords included here(/A). you​ should definitely avoid something like (A HREF="")click here(/A),​ which tells search engines nothing except that your site is​ about "click here". Be careful!

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