Ten SEO Tips To Get You Higher Yahoo And Google Listings

Ten SEO Tips To Get You Higher Yahoo And Google Listings



SEO tips can help you​ to​ get higher Yahoo or​ Google listings,​ but only if​ you​ use them. Most people think that they know better,​ even so called SEO professionals who have to​ use PPC advertising to​ get their websites listed highly enough to​ be seen. Who are they to​ tell us what to​ do,​ when they cannot it​ themselves?

I have had some of​ them write to​ me criticizing my ‘crap’ HTML and also my ‘useless’ linking strategies. My site has ‘only a​ Page Rank of​ 3’. So what? it​ is​ sitting at​ between #1 on​ #5 on​ Google from day to​ day,​ at​ # 1 to​ #4 on​ Yahoo from day to​ day and at​ #1 on​ MSN. I will gladly accept their criticism of​ my HTML and linking when they achieve the​ same. Till then,​ perhaps they would be better buying my book that complaining about my websites!

I would feel more predisposed to​ them if​ they stopped criticizing me – I only started to​ do the​ same to​ them when I got sick of​ their comments when they could not emulate my results. Who am I,​ a​ rank amateur,​ to​ beat them in​ the​ SEO stakes!! in​ fact,​ I have been at​ this for many years.

So,​ SEO tip #1 – don’t believe anything you​ are told unless those telling you​ it​ have at​ least one of​ their websites in​ the​ top 5 on​ all the​ major search engines for a​ competitive keyword. Mine has >800 million other results on​ Google.

Tip 2 – use classical search engine optimization. Use Meta tags because some search engines still use them. the​ main one is​ the​ Description Meta tag – Keywords is​ not so important but use it​ anyway. it​ does not hurt you,​ so use them.

The third tip relates to​ the​ title of​ your website. There are two points that relate to​ this. the​ first is​ that it​ should be the​ best keyword that you​ can find that relates to​ your niche or​ website. That means a​ good demand and low supply,​ though too much is​ sometimes written about this since such keywords are not easy to​ find. if​ you​ can’t something with low supply,​ just use what you​ want and decide to​ compete against them. Somebody has to​ be top,​ and why can’t it​ be you? Too many people give up in​ SEO too quickly. Probably because we are told not to​ compete against the​ big boys - by these big boys!!

The second point is​ that the​ title of​ your site need not be stated on​ every web page. My web page titles are those of​ the​ page,​ not the​ site. the​ graphics are the​ same,​ but the​ title is​ the​ keyword that they page is​ optimized for. Why do otherwise? Yet 99.99% do (just a​ guess!). Then fourth of​ my SEO tips is​ related to​ the​ headings on​ each page. the​ main title of​ the​ page should be in​ H1 tags,​ and the​ heading in​ H2 tags. you​ don’t need any more,​ but any subheadings can go into H3 tags,​ but should contain text that could be construed as​ minor keywords.

I might be wrong,​ but who says? I have found that if​ you​ ignore the​ big guys,​ and compete against them,​ they can be beat. Check out what they are trying to​ sell you​ and you​ will notice that much of​ it​ is​ obsolete. Such as​ site generation and article generation software. That’s not an​ SEO tip,​ just a​ word to​ the​ wise,​ from the​ not so wise. I have no pretensions,​ but I know where my home page is​ on​ Google – and Yahoo – and MSN. Just search for ‘article services’.

The fifth SEO tip is​ to​ use your keywords sparingly. Most people still think that 1% - 3% keyword density is​ ideal,​ yet it​ is​ actually too much. There is​ an​ optimum keyword density that has little to​ do with the​ keyword itself,​ but more to​ do with contextual relevance of​ the​ page content to​ the​ topic in​ hand. Which leads to​ the​ sixth of​ the​ SEO tips: write naturally and honestly. if​ you​ know about your subject,​ write about it​ in​ your own language and don’t try to​ meet any perceived need for a​ specific number of​ so-called keywords within your page content.

Seventh,​ don’t forget about your links. you​ can get a​ higher search engine listing if​ you​ have lots of​ links back to​ your website from other sites. in​ fact,​ the​ links are from page to​ page,​ and you​ get a​ proportion of​ the​ Google PageRank of​ the​ page linking to​ you,​ relative to​ the​ number of​ other links leaving that page,​ and also give the​ page that you​ link to​ a​ proportion of​ your PageRank,​ calculated in​ the​ same way. the​ problem with reciprocal links is​ that most pages are linked to​ and from pages with a​ PageRank of​ zero,​ even though the​ website home page can have a​ PR of​ 6 or​ 7.

SEO tip eight. Use your internal linking to​ maximise the​ PageRank of​ a​ selected page on​ your website. you​ don’t need every page on​ your site listed in​ the​ top 10 of​ Google or​ Yahoo: you​ only need one. So maximise your efforts on​ that one page. Visitors that page will then visit the​ rest of​ the​ pages on​ your website,​ and so will search engine spiders,​ so you​ know that every page on​ your site will be listed and with a​ chance of​ being found in​ a​ search.

The important point of​ that tip is​ to​ concentrate on​ getting one page in​ the​ top 10. That’s all you​ need. you​ will have links to​ all your other pages once somebody reaches that page in​ the​ top 10. Tip nine: Once you​ get visitors keep them there. Give them useful content and something to​ do,​ even if​ just to​ click from page to​ page. Offer them a​ free gift for completing a​ quiz on​ your topic,​ or​ free vacation certificates for certain actions: these are easily found on​ the​ internet in​ a​ form that you​ can either post or​ email for them to​ print their own. Offer them an​ opt-in form so that you​ can keep in​ touch.

That is​ the​ most important tip of​ all – if​ you​ can keep in​ touch with your visitors after they have left your site,​ then you​ can offer them new products as​ they come along without having to​ seduce them to​ visit your website again.

Finally,​ the​ SEO tip number 10. Enjoy what you​ are doing,​ and don’t look upon it​ so much as​ a​ job as​ something to​ enjoy,​ and to​ do as​ best as​ you​ can. I wish you​ the​ best of​ success since it​ is​ very sweet when it​ comes – as​ it​ will come with you.




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