Ten Essential Tips Ofr Delivering Successful SEO

Ten Essential Tips Ofr Delivering Successful SEO



10 tips for effective SEO:

Tracking

Before you​ start your SEO campaign make sure to​ implement a​ quality web stats package that lets you​ know what search engine spiders are visiting your site,​ what keywords are referring the​ most traffic to​ your site,​ and how many hits/page views you​ are getting.

Build great design

To get the​ best search engine visibility web designers should follow the​ 5 basis rules if​ web design which states that web site should be:

Easy to​ read
Easy to​ navigate
Easy to​ find
Consistent in​ design and layout
Quick to​ download

Write effective Title tag on​ the​ page

Arguably the​ most important ranking factor for effective natural SEO is​ the​ title denoted by the​ - title - tags on​ HTML. This title is​ considered primary text by the​ search engines meaning that all the​ search engines record this text and place considerable value on​ it. it​ is​ important because it​ is​ the​ first text shown in​ the​ search results as​ a​ hyperlink to​ your site. as​ a​ general rule a​ descriptive title should be 5 to​ 10 words for each page or​ 69 to​ 75 characters.

Body text

On your page you​ should always aim to​ have a​ healthy amount of​ descriptive body text to​ explain what the​ page is​ about,​ don't rely on​ the​ title of​ the​ page. you​ should aim to​ have your keyword in​ the​ text as​ much as​ you​ can,​ with it​ still being comfortable to​ read. This is​ known as​ keyword density. All search engines consider words at​ the​ top of​ the​ page,​ above the​ fold as​ more important in​ value than the​ rest of​ the​ page

Domain and the​ URL

Placing key-words in​ the​ domain can have some weighting in​ the​ effectiveness of​ your natural SEO. the​ reasoning is​ that the​ terms or​ phrases matching the​ words you​ typed in​ a​ query are highlighted when you​ view the​ search results. This is​ known as​ search- term highlighting or​ term highlighting. Note; if​ you​ are going to​ buy and use a​ URL that may have already been used in​ the​ past,​ it​ is​ worth while checking the​ history of​ the​ URL.

H1,​ Bold,​ Italics

You should have your main keywords once in​ an​ H1 tag,​ once in​ bold and then once in​ ITALICS,​ this should show the​ search engine crawler that these are important words/phrases for the​ page,​ so in​ turn the​ crawler will make the​ assumption that the​ keywords are important for a​ visitor.

Anchor text

Anchor text is​ what we call text links. you​ should always try and have all text links as​ descriptive keywords. When a​ spider follows the​ link to​ your page it​ should have an​ understanding of​ the​ content. Anchor text is​ a​ great way of​ improving your rankings on​ competitive keywords.

Write fresh content

Google loves fresh content. They have a​ fairly new spider called freshbot,​ it​ crawls the​ web daily looking for new/updated pages and sites. it​ will then list the​ page at​ the​ top of​ their index for that sites keywords. it​ will stay there for a​ few days,​ if​ the​ page was just an​ updated version of​ what is​ already in​ the​ results it​ will revert back to​ the​ old version and drop back to​ it's old position,​ if​ the​ page is​ brand new then it​ will drop completely from the​ index,​ until the​ next full update when it​ should take a​ permanent place in​ the​ results.

Linking

Build high quality external links to​ your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. it​ is​ rumoured that Googles places up to​ 60% of​ its weighting on​ quality of​ party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the​ root page to​ all the​ major UK search engines on​ the​ Internet: Google,​ Yahoo,​ MSN. it​ will take them a​ while until they crawl your site fully but be patient. There are plenty of​ directories online,​ find one that fits the​ theme of​ your site and submit the​ root URL,​ again this may take a​ while but be patient.




You Might Also Like:




No comments:

Powered by Blogger.