Successful Flash Games And Office Boredom Or Why You Should Know Your Audience



Successful Flash Games And Office Boredom (or Why You Should Know Your Audience)
When it​ comes to​ online Flash games,​ or​ any games for that matter,​ you have to​ understand your audience .​
What's enjoyable to​ a​ 12 year old girl might be different from what's appealing to​ a​ 32 year old male .​
I​ have been involved with the​ creation of​ a​ Flash games website where the​ visitors are mostly male between 20 and 35 .​
Apparently a​ lot of​ these visitors play while at​ work .​
With this audience,​ I’ve found that often the​ simplest games are the​ most popular.
I have to​ admit that I​ wasn't initially thinking about the​ website visitors .​
Some of​ the​ games on​ that website are action games with pretty sophisticated game play (for a​ Flash game,​ at​ least) .​
They are similar in​ graphics and game play to​ the​ old Nintendo games I​ used to​ play .​
I​ was impressed when I​ first saw them .​
I​ thought for sure they would be the​ most popular games on​ the​ site.
I should have noticed right away that,​ while I​ thought these games were cool,​ I​ didn't want to​ take the​ time to​ learn how to​ play them .​
Some of​ them involved tutorial levels to​ show you how to​ do everything,​ and this was a​ little more commitment than I​ wanted .​

It later occurred to​ me that my website visitors may be just like me in​ that regard .​
Many of​ them are playing at​ work,​ or​ in​ between other tasks at​ home .​
They don't want to​ get really involved with a​ game .​
It's just a​ way to​ take a​ quick break .​

With this in​ mind,​ the​ key factors in​ the​ most popular games on​ this site seem to​ be:
1 .​
Simplicity
The game should be simple to​ play,​ and it​ should only take a​ few moments to​ learn how to​ play it .​
If the​ learning curve takes more than a​ minute,​ it's too much commitment.
2 .​
Instant Feedback
The games that rise to​ the​ top are games where you get instant feedback .​
For example,​ one of​ the​ most popular games involves throwing a​ piece of​ paper into a​ trash can .​
Yes,​ it​ sounds mindlessly simple,​ but there is​ a​ certain satisfaction to​ seeing that paper go into the​ basket .​
You know right away that you are successful when it​ goes in.
3 .​
You can always do better
The game should challenge the​ player to​ always do better than the​ last time .​
In the​ throwing paper game,​ it​ keeps track of​ how many consecutive times you've thrown the​ paper into the​ basket .​
It leaves you always wanting to​ beat your last high score .​
If you reach a​ level of​ completion where you can't get a​ higher score,​ there's not much incentive to​ play the​ game any more.
These are the​ factors for success that I​ have observed in​ the​ Flash games site that I've been involved with .​
the​ case may be very different with another type of​ game site .​
Hardcore gamers will probably want more challenge and complexity,​ so that the​ game does not become dull after hours of​ game play .​
In the​ end,​ it​ all revolves around understanding your visitors.





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