Social Networking No Computer Required

Although it​ is​ typically described as​ interacting with virtual community members,​ social networking takes on​ new meaning when it​ becomes an​ offline approach.

Social marketing is​ certainly one of​ the​ buzzwords of​ the​ year. MySpace,​ Facebook,​ and a​ plethora of​ blog networks and discussion forums all fall under the​ umbrella of​ social networking. Although it​ is​ typically described as​ interacting with virtual community members,​ social marketing takes on​ new meaning when it​ becomes an​ offline approach.

The convenience and comfort of​ the​ online world has added much to​ business networking. However,​ is​ it​ possible that this virtual connection has also taken away from the​ benefits real-life face to​ face interaction offers?

Perhaps a​ healthy balance of​ online and offline networking is​ what it​ needed to​ take a​ business—even an​ online business—to the​ next level.

An Internet marketer can find numerous effective and interesting ways to​ connect with people offline. Keeping a​ stash of​ business cards to​ hand out to​ people you meet while out and about is​ one simple way to​ create interest and discussion about your business.

Every Internet marketer knows to​ always include signatures and links in​ e-mails,​ forum and blog postings in​ order to​ bring in​ business. the​ same techniques can be applied in​ the​ outside world by utilizing business cards or​ just your voice to​ bring your business and interests into conversation.

Getting involved in​ local business networking events is​ another effective way to​ enter offline social marketing. Attend chamber of​ commerce events,​ lunch and learns,​ or​ happy hours for professionals to​ get plugged into circles of​ people with whom you can swap business advice and learn more about what is​ going on​ in​ your area.

Nervous about leaving the​ security of​ your office chair and computer screen? if​ you have been able to​ be successful at​ online social marketing,​ you can succeed offline as​ well. Simply use the​ same social skills that have worked for you on​ forums and blogs: show a​ genuine interest in​ people,​ be friendly and thoughtful,​ and use honesty and integrity as​ you meet with people.

Internet marketing seminars are a​ great way to​ connect with people who have similar interests and goals. By using your people-skills,​ you can develop rewarding professional relationships that will benefit your business and perhaps even your social calendar. Furthermore,​ such seminars will provide you with information to​ build your business. You are basically doubling your money with this offline social networking option.

It’s all about avoiding the​ “stuck in​ a​ box” scenario. a​ true Internet marketer is​ always seeking out opportunities to​ connect with others,​ and the​ offline world provides many avenues for connection.

True,​ it​ may not be as​ easy or​ comfortable as​ an​ online forum. After all,​ in​ the​ real world we​ don’t walk around with our profiles,​ including hobbies,​ goals,​ and favorite movies,​ listed on​ our shirts,​ nor do we​ have our favorite song playing in​ the​ background. But by being honest and real and displaying genuine interest in​ others,​ you will find yourself succeeding in​ the​ offline world of​ social networking—no screen name required.

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