Simple SEO How To Create Content The Search Engines Will Like

Simple SEO How To Create Content The Search Engines Will Like

Improved search positioning means greater exposure to​ targeted traffic,​ but few E-Biz owners really understand how to​ run an​ effective search engine optimization (SEO) campaign. According to​ Andy Jenkins,​ founder of​ online business forum,​ “Your web site ranking is​ determined,​ in​ large part,​ by the​ quality of​ your content – it​ must be both compelling to​ your visitors and consumable to​ the​ search engine spiders.”

A Matter of​ Substance

Jenkins reveals two key practices that can help you​ cooperate with the​ search engines and give them the​ kind of​ useful information they’re after:

Avoid Duplicate Content

When pages living on​ separate domains are extremely similar,​ the​ engines will classify them as​ “duplicate content” and rank them very poorly. One page will go in​ their normal index; the​ other will be relegated to​ their supplemental index,​ where none its value is​ manifested. This often poses a​ problem for eCommerce stores selling numerous similar items.

Every page of​ your web site probably has some design elements that are the​ same,​ like your navigation bar,​ header and footer,​ and any special messages,​ like “In Stock” or​ “Money Back Guarantee”. to​ keep from ending up in​ the​ supplemental index,​ you​ should strive to​ have at​ least more original content in​ your product descriptions than exists in​ the​ permanent template layout of​ your pages. in​ other words,​ if​ you​ have two hundred fifty words of​ repeating content on​ each page,​ you​ should also have at​ least two hundred fifty-one words per page of​ new and different content.

If writing interesting,​ witty descriptions of​ your products seems difficult,​ it​ may help to​ try manifesting your copy in​ some form of​ ownership. For instance,​ if​ you’re selling a​ box of​ tortellini,​ talk about how simple it​ is​ to​ cook,​ how good it​ tastes with pesto sauce,​ how wonderful it​ is​ to​ enjoy with your family around the​ dinner table. You’re simultaneously engaging your customers,​ sharing the​ benefits of​ using your product,​ and avoiding the​ mire of​ the​ supplemental index.

Implement Latent Semantic Indexing

Search engine algorithms have grown increasingly complex over time. Optimizing your copy is​ no longer a​ matter of​ stuffing it​ with keywords: “This pasta site is​ the​ best pasta site for the​ pasta lover’s pasta needs.” Now,​ in​ fact,​ repeating a​ keyword or​ phrase too often will raise red flags,​ and may even cause your site to​ drop in​ the​ rankings.

The engines have learned to​ recognize the​ relationships between many words. So to​ rank well for a​ keyword,​ you​ need to​ talk about things that relate to​ it,​ also know as​ “latent semantic indexing”. For example,​ if​ you’re trying to​ rank for the​ keyword “pasta”,​ you​ might talk about carbs,​ marinara sauce,​ fusilli,​ linguini,​ and so forth. It’s okay to​ sprinkle “pasta” throughout your copy,​ but concentrate on​ using latently related words. You’re generating copy that’s interesting to​ the​ users reading it,​ and palatable to​ the​ engines ranking it.

(Tip: to​ discover keywords latently related to​ your keywords,​ perform a​ Google search with a​ tilde in​ front of​ the​ keyword – like “~pasta”. You’ll bring back results containing latently related words: noodles,​ recipes,​ Italian,​ etc.)

While the​ search engines regularly revise their algorithms,​ the​ basic principles of​ SEO remain the​ same. you​ don’t need to​ play games or​ try to​ trick the​ engines to​ show up in​ their results. Advises Jenkins,​ “The engines want to​ give users the​ information they’re seeking. So if​ you​ create a​ user-friendly site with good,​ valuable content,​ you’re going to​ do well – period.”

Simple SEO How To Create Content The Search Engines Will Like

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