SEO What Is Spamdexing

SEO What Is Spamdexing

Spamdexing (a buzz word that is​ a​ combination of​ both spamming and indexing) is​ a​ term that means search engine spamming. Spamdexing or​ search engine spamming refers to​ the​ practice of​ intentionally creating web pages which will be indexed by search engines in​ order to​ increase the​ chance of​ a​ website or​ page being placed close to​ the​ beginning of​ search engine results. Some spamdexing is​ conducted to​ try and influence the​ category to​ which the​ page is​ assigned. Many designers of​ web pages try to​ get a​ good ranking in​ search engines and design their pages accordingly.

Search engines use a​ variety of​ algorithms to​ determine the​ ranking and relevancy of​ a​ web page. Some of​ these include determining whether the​ search term appears in​ the​ META keywords tag,​ others whether the​ search term appears in​ the​ body text or​ URL of​ a​ web page. a​ variety of​ techniques are used to​ commit the​ SEO crime of​ spamdex including content spamming and link spamming. Many search engines check for instances of​ spamdexing and will remove suspect pages from their indexes. Some search engines will also ban a​ site for spamdexing.

Spamdexing has done the​ Internet a​ lot of​ damage; in​ particular to​ the​ way we search for information. the​ rise of​ spamdexing in​ the​ mid-1990s made the​ leading search engines of​ the​ time less useful. One of​ the​ reasons that Google is​ so successful is​ that its founders invented a​ PageRank link system that defied spamdexing and made Internet searches more relevant to​ the​ links that would actually show up on​ search engine pages.

Google is​ not invulnerable to​ spamdexing or​ other more sophisticated methods of​ search engine spamming (also known as​ black hat SEO.) Google bombing is​ another form of​ search engine result manipulation,​ which involves placing hyperlinks that directly affect the​ rank of​ other sites on​ a​ page to​ try and boost rankings.

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