SEO What Is Content Spamming

SEO What Is Content Spamming

Content spamming is​ a​ form of​ black hat search engine optimization that has the​ intention of​ altering the​ way a​ search engine perceives a​ page’s contents. There are several ways that this can be accomplished.

One of​ the​ most popular types of​ content spamming is​ to​ insert hidden or​ visible text right on​ the​ web page in​ the​ form of​ disguised keywords and phrases. These keywords are the​ same color as​ the​ background,​ hidden as​ a​ tiny font or​ hidden within HTML code,​ ALT attributes and “no script” sections. This helps attract a​ web crawler.

Yet another popular content spamming technique is​ called keyword stuffing. This involves the​ insertion of​ hidden,​ random text on​ a​ webpage to​ raise the​ keyword density or​ ratio of​ keywords to​ other words on​ the​ page. This technique has become so common it​ is​ considered white hat SEO. Older versions of​ indexing programs simply counted how often a​ keyword appeared,​ and used that to​ determine relevance levels. Most modern search engines have the​ ability to​ analyze a​ page for keyword stuffing and determine whether the​ frequency is​ above a​ "normal" level. Similar is​ the​ practice of​ meta tag stuffing which is​ the​ practice of​ repeating keywords in​ the​ Meta tags,​ and using keywords that are unrelated to​ the​ site's content.

Yet another SEO tactic is​ to​ use what is​ called "Gateway" or​ doorway pages. These are low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. They are designed to​ rank highly within the​ search results. a​ doorway page will generally have "click here to​ enter" in​ the​ middle of​ it​ and this is​ the​ link that leads you​ to​ the​ more human friendly aspect of​ a​ site. This type of​ content spam is​ also so common it​ is​ considered to​ be white hat.

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