SEO What Do Spider Engines Look For

SEO What Do Spider Engines Look For

Things have changed since the​ early days of​ search engine optimization when all that was required was for the​ webmaster to​ simply submit the​ site along with metatags attached to​ keywords and well worded accurate descriptions of​ the​ content of​ its pages. However years of​ abuse of​ the​ system by greedy marketers left the​ system in​ a​ mess as​ misleading information,​ popular keywords and other black hat SEO techniques were used to​ trick the​ search engines into giving pages a​ higher ranking then they deserved. One of​ the​ biggest problems were web content providers that manipulated a​ number of​ attributes within the​ HTML code of​ a​ page by employing popularly searched for keywords that had nothing to​ do with their site.

Since those days the​ search engines have caught on​ and now look at​ a​ variety of​ different factors including the​ text within the​ title tag,​ the​ domain name,​ the​ URL directories and file names of​ the​ site,​ the​ HTML tags,​ term frequency,​ keyword proximity,​ keyword adjacency,​ keyword sequence,​ photo captions,​ text within NOFRAMES tags and web content. All of​ this information is​ used to​ create an​ algorithm that determines how highly ranked your page will be in​ the​ search engine rankings.

Abuse of​ the​ search engine index system still exists and in​ fact many SEO experts say it​ is​ not abuse at​ all to​ manipulate code or​ use fake keywords that do not represent what is​ on​ your site. Many of​ them simply see it​ as​ normal practice. of​ course the​ person that it​ does matter to​ is​ the​ kid researching their homework who is​ led to​ a​ page of​ travel auction deals while trying to​ do a​ paper on​ the​ geography of​ a​ country. Ethically it​ is​ up to​ each individual web master or​ web site owner how much they want to​ be part of​ the​ degradation of​ information on​ a​ medium that had the​ potential to​ become a​ resource that was greater than the​ massive Greek Alexandria library.

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