SEO Wearing The White Hat Part 1

SEO Wearing The White Hat Part 1

If you​ have heard the​ term “Black Hat SEO” then you​ know the​ term is​ applied negatively to​ websites that use methods of​ optimizing their website that are frowned on​ by search engines. in​ fact,​ these search engines will ban these sites from their rankings when they are discovered (and they almost always are).

There is​ another term used for Search Engine Optimization (SEO) referred to​ as​ “White Hat”,​ and just like the​ movie westerns of​ yesteryear you​ get the​ picture that there is​ a​ struggle between good and bad between these optimization approaches.

Newsweek reported in​ a​ December 19th,​ 2018 article,​ “[Search engines] are increasingly tolerant of​ ethical or​ “white hat” [SEOs],​ who primarily help their clients knock down the​ virtual walls that prevent search engines from fully indexing their site.”

To be clear,​ search engines view “Black Hat” SEO as​ spam while “White Hat” SEO is​ not only accepted,​ it​ is​ encouraged. Matt Cutts from Google has said,​ “To Google,​ SEO only becomes spam when it​ goes against our quality guidelines and moves into things like hidden text,​ hidden links,​ cloaking,​ or​ sneaky redirects...Truthfully,​ much of​ the​ best SEO is​ common-sense: making sure that a​ site’s architecture is​ crawlable,​ coming up with useful content or​ services that has the​ words that people search for,​ and looking for smart marketing angles so that people find out about your site.”

Now imagine a​ business owner looking for ways to​ pay the​ least amount on​ their income tax. They have every right to​ do so,​ but there comes a​ point when numbers are incorrectly manipulated to​ reduce the​ individual tax burden. Chances are pretty good that sometime in​ the​ future this individual is​ going to​ get caught.

“White Hat” SEO practitioners understand there is​ acceptable rules and they will frame their strategies within those rules because to​ ‘get caught’ using unethical SEO practices could mean saying goodbye to​ your ability to​ let the​ most people know about your existence on​ the​ web.

“Black Hat” SEO is​ often a​ sign of​ desperation. Because proper SEO techniques can take a​ while to​ be recognized and applied to​ search engine rankings many businesses who may feel their chance at​ business success is​ slipping away may resort to​ “Black Hat” techniques and end up banned from search engines in​ the​ process.

I can’t fault people for wanting business success sooner,​ but the​ moderate use of​ PPC advertising can help offset that ‘in-between’ time when you​ are waiting for “White Hat” SEO strategies to​ kick in.

In our next article we’ll answer the​ question,​ “What are some SEO strategies that are considered ‘White Hat’?”

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