SEO The Tortoise Or The Hare

Search Engine Optimization is​ one way in​ which you​ can get your website in​ front of​ the​ search engines. But what do you​ need to​ do in​ the​ Search Engine Optimization process? And is​ it​ worth it? I will give a​ quick overview of​ some of​ the​ factors involved and I'll let you​ determine for yourself if​ it​ is​ worth it.


First and foremost,​ search engines look for keywords and keyword phases in​ which to​ index your webpages. So you​ must prepare each page for the​ search engines. Thus,​ when you​ are writing copy for your website,​ keep four or​ five keywords that you​ want to​ emphasize for that webpage -- then weave the​ words into the​ copy.

However,​ don't blatantly use the​ keywords over and over again -- or​ as​ they say -- use keyword stuffing -- or​ the​ search engines will penalize you​ for it. And,​ needless to​ say,​ your readers will click away,​ if​ the​ flow of​ the​ copy is​ so obviously stuffed with your keywords that it​ jeopardizes the​ quality of​ the​ copy. Quality of​ copy first,​ keywords second.


There are several meta-tags that the​ search engines look at. the​ two most important are:

1. Title
2. Description

Both the​ Title and the​ Description Tags should have your most relevant keywords. Now,​ the​ keywords meta-tags is​ not used by Google,​ but the​ other search engines may utilize them. Are they important? it​ really depends who you​ are talking too. Some say,​ by putting the​ keywords into your webpage you​ are giving your competitors the​ edge. Others,​ feel that if​ your competitors want to​ know what keywords you​ are using they will find a​ way. (I'm of​ the​ latter's thinking.)


Linking is​ another important factor in​ Search Engine Optimization. Without proper linking -- or​ establishing a​ linking campaign -- your great site may not be found by the​ search engines. you​ need to​ find ways in​ which to​ allow human visitors,​ beside yourself,​ to​ find you.


Inbound links -- links pointing to​ your website is​ very good for search engine rankings,​ and gives more ways for human visitors to​ find your website.

How do you​ get inbound links? Write articles and place them on​ article directories for ezine publishers,​ newsletter publishers,​ or​ bloggers to​ pick up.

Blogs is​ another way in​ which you​ can get one-way links to​ your site. Again,​ that same article you​ wrote for the​ article directories can be put in​ your blog and then submitted to​ a​ Blog Directory. Just do a​ search on​ Goggle for "Blog Directory" and you​ should find enough to​ keep you​ busy.


An outbound link is​ a​ url that you​ have on​ your site that points to​ another website. an​ outbound link on​ your site means that you​ feel the​ link has quality content for your readers -- and you​ are redirecting them to​ it​ from your site.

So,​ what does outbound linking offer you? you​ can see what an​ outbound link can do for another website,​ right? Well,​ by carefully linking to​ other sites-- relevant sites -- you​ can increase your own relevancy.

So be careful who you​ link too -- because outbound links figures into the​ entire ranking algorithm process -- or​ restated -- your page ranking.

To conclude,​ this overview is​ just the​ tip of​ the​ iceberg when it​ comes to​ SEO. It's not an​ easy task,​ and it​ is​ time-comsuming. Will you​ see a​ quick return moneywise. No,​ but SEO will eventually give you​ the​ money you​ seek,​ as​ well as,​ offer you​ longevity. And isn't that what you​ want--longevity? I know I sure do. I would rather be the​ tortoise,​ and not the​ hare -- and slowly,​ but methodically move in​ the​ direction of​ my dream of​ a​ home career. if​ you​ take the​ wrong shortcuts,​ you​ can lose your dream and your home career. So,​ is​ SEO worth it? I think so. How about you.

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