SEO Terms For Newbies Part 1 Of 2

SEO Terms For Newbies – Part 1 Of 2
A newbie is​ someone who is​ new to​ something and SEO stands for Search Engine Optimization .​
So if​ this is​ you,​ here are some terms you​ will be hearing and need to​ be familiar with.
A couple of​ years ago,​ SEO did not even exist,​ so in​ some way we are all newbies .​
It’s just that some are more new than others.
This list of​ terms,​ is​ by no means exhaustive but is​ meant as​ a​ basic introduction to​ the​ language used in​ SEO .​
At the​ rate new terms area appearing,​ by the​ time you​ have finished reading this list someone will have probably invented a​ new term,​ but at​ least you​ will have the​ basics .​
So lets get started.
above the​ fold
This is​ derived from the​ reference to​ the​ top part of​ a​ newspaper .​
Above the​ fold is​ used on​ the​ Internet to​ describe the​ top part of​ the​ page that the​ visitor can see without scrolling down.
Google's contextual based ad program .​
Use AdSense,​ by placing the​ ads on​ your website and earning revenue from when visitors click on​ the​ ads.
Google's pay per click (PPC) advertising program .​
Use AdWords when you​ want to​ buy advertisement to​ send traffic somewhere.
Algorithms are complex sets of​ rules based on​ mathematical equations .​
With regard to​ SEO the​ algorithm is​ how the​ search engines rank web pages in​ it’s search results .​
Some SEOers feel that is​ they can figure out the​ algorithm,​ they can obtain higher search engine rankings.
anchor text
Also called link text .​
is​ the​ blue underlined text on​ web pages that you​ click to​ go to​ another page or​ site .​
(Note: the​ link does not necessarily need to​ be blue or​ underlined but this is​ the​ traditional standard).
backlink / back link
A link on​ another page that links to​ the​ page you​ are viewing .​
Also known as​ inbound link.
click through rate (CTR)
Often used in​ Internet marketing to​ describe the​ percentage of​ users who click on​ a​ link or​ advertisement .​
IF a​ page has 100 visitors and 12 click on​ the​ link then the​ page has a​ CTR of​ 12%.
The practice used by some web sites to​ send one page to​ a​ search engine for indexing while serving an​ entirely different page to​ everyone else .​
So what the​ search engine sees and what you​ see are two different things .​
It should be noted that the​ practice of​ cloaking can get your site banned from the​ search engines.
conversion rate (CR)
The percentage of​ site visitors that deliver your most wanted response (MWR) .​
The CR is​ an​ important measure of​ the​ effectiveness of​ your online sales effort .​
If your site is​ selling an​ e-book and if​ 3 out of​ every 100 visitors buys your book then your site has a​ CR of​ 3%.
Cost per click .​
The total cost of​ an​ advertising campaign divided by the​ resulting number of​ unique visitors.
Cost per thousand impressions (M= Roman numeral for 1000) .​
a​ pricing system often used in​ the​ banner advertising industry.
dead link
A link to​ a​ page,​ that no longer exists or​ has been moved to​ a​ different URL .​
Search engine spiders regularly remove dead links.
deep linking
The practice of​ linking to​ the​ inner pages of​ another web site - as​ opposed to​ linking to​ the​ homepage.
Google bomb / Google bombing
The practice of​ using anchor text to​ make a​ page show up in​ the​ Search Engine Results Pages (SERPs) under keywords that are out of​ context for that page .​
It should be noted that Google is​ taking steps to​ prevent this practice.
hand submission
The practice of​ visiting each search engine and directory and submitting the​ registration form by hand as​ opposed to​ using a​ software program .​
Some systems will not accept automated submissions .​
Same as​ Manual Submission.
heading tag
A HTML tag represented by ,​ etc,​ to​ H6 .​
These tags denote a​ text size with H1 being the​ largest .​
The heading tags may have significance in​ SEO with search engines appearing to​ assign more weight to​ keywords within heading tags.
hidden text
Text on​ a​ web page that is​ visible to​ spiders but not to​ human visitors .​
The aim is​ to​ load the​ page with keywords without deterring from the​ visitor's experience .​
This is​ mostly done by making the​ text the​ some color as​ the​ background .​
Most search engines can now detect hidden text and consider it​ a​ form of​ spaming .​
Pages that contain hidden text are penalized or​ even de-listed.
One hit is​ one request for a​ file on​ a​ web server .​
a​ visitor opening a​ page with 3images will in​ the​ process generate 4 hits.
hot linking
The practice of​ displaying images files,​ video files etc .​
on a​ web site when those files are on​ another (usually someone else's) server .​
Effectively the​ site displays content that uses up someone else's bandwidth .​
Hot linking is​ generally considered unethical unless prior permission is​ obtained.
Hypertext Markup Language is​ the​ primary language used to​ write web sites .​
Consists of​ tags .
Hypertext Transfer Protocol is​ the​ most common transfer protocol used to​ facilitate communication between servers and browsers.
With you​ in​ Technology
Adam White

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