SEO Techniques Increasing Page Rank Through Web Directories

SEO Techniques Increasing Page Rank Through Web Directories



When a​ typical individual surfs the​ internet,​ he or​ she will more than likely use a​ search engine like Google or​ Yahoo!Search to​ proceed with the​ search for specific information. After a​ result is​ returned by the​ search engine,​ this typical individual is​ likely going to​ click the​ link at​ the​ top of​ the​ page or​ at​ least a​ link found on​ the​ first page. the​ awareness of​ this leads many web masters to​ hire search engine optimization professionals to​ increase their page rank. a​ higher page rank means more web traffic for a​ web site.

--- Page rank and search engine algorithms ---

A high page rank is​ attained if​ the​ search engine finds the​ web site relevant to​ the​ specific keyword query made by a​ web surfer,​ and search engines have certain criteria for ranking the​ millions of​ web sites in​ their indexes. to​ be on​ top of​ the​ results page or​ to​ have a​ high page rank therefore,​ a​ web site must fulfill the​ criteria set out by the​ search engines. Search engine optimization professionals make a​ study of​ the​ search engine’s search algorithms and try to​ incorporate these algorithms into a​ web site’s pages.

--- Link popularity as​ a​ criterion for search engine ranking ---

One important criterion that search engines use to​ rank the​ pages in​ their indexes is​ link popularity. the​ logic lies in​ the​ supposition that the​ more other relevant sites link back to​ a​ web site,​ the​ more significant its content would be to​ the​ individual initiating the​ query. Thus,​ the​ higher the​ link popularity of​ a​ web site is,​ the​ higher the​ web site’s page rank deserves to​ be.

Link popularity is​ measured by the​ volume and quality of​ one-way links to​ a​ web site. a​ web site attains link popularity when it​ has many links from other web sites that are related to​ it. if​ a​ web master wishes to​ increase web site’s link popularity,​ he or​ she should solicit one-way links from other web sites,​ and it​ is​ better if​ the​ web master solicits these links from web sites that are directly related to​ his or​ her web site content. Thus,​ a​ web master of​ a​ travel web site is​ well advised if​ he or​ she seeks one-way links from other travel web sites or​ other sites that offer travel information. Another means to​ increase link popularity would be one-way links from web directories.

--- Web directories ---

Web directories are usually industry specific. They are an​ organized collection of​ links to​ web sites that belong in​ the​ same field. There are web directories for adult dating sites,​ there are web directories for travel-related sites and so on​ and so forth. Web directories also usually have sub directories. the​ links are typically classified into specific fields within a​ comprehensive industry; and more often than not,​ there are sub-categories for states,​ cities,​ and/or zip codes.

Web directories are a​ popular means of​ obtaining one-way links,​ and links that come from web directories carry much weight in​ link popularity,​ and thus,​ page ranking.

--- Submitting to​ web directories ---

To maximize the​ impact of​ web directory listings to​ page rank,​ the​ web master must choose the​ web directory carefully. the​ bigger and the​ more reputable the​ web directory is,​ the​ higher is​ the​ impact of​ a​ listing on​ page rank. it​ is​ also important to​ ensure that the​ link is​ submitted under the​ most appropriate heading or​ category of​ the​ web directory. Search engines look at​ the​ company your link keeps,​ so the​ more relevant the​ links around you​ in​ the​ directory are,​ the​ higher your page rank becomes.




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