SEO Or PPC Which One Is Right For You

SEO Or PPC Which One Is Right For You



There are two major search engine marketing strategies in​ use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it​ is​ tough to​ decide which one or​ which combination is​ right for you.

To decide which strategy is​ best for you,​ consider the​ basics. it​ is​ easier to​ judge the​ pros and cons when taking the​ big picture into account. People will continue to​ battle for the​ top search engine positions. Search engine marketing is​ undoubtedly one of​ the​ best sources of​ targeted traffic.

As people continuously try to​ find new and unique ways to​ get additional traffic to​ their web sites,​ the​ SEO industry continues to​ grow. PPC refers to​ advertising on​ a​ search engine that charges on​ a​ per click basis whenever a​ visitor clicks on​ one of​ your ads. the​ order of​ ads is​ usually based on​ bidding prices,​ meaning that the​ advertiser who bids the​ highest price per click will be listed first. These sponsored listings are known as​ PPC listings.

SEO tries to​ change your search engine ranking by looking at​ a​ number of​ factors including link popularity,​ Page Rank and so on. if​ your web site is​ search engine optimized then obviously you​ are more likely to​ have a​ good ranking in​ the​ search engines. a​ well-optimized and marketed site will be listed in​ the​ top results whenever a​ person searches for related keywords. One of​ the​ best benefits of​ SEO marketing is​ you​ don’t have to​ pay for any clicks! So,​ how can we decide which method is​ better? Both methods actually serve different purposes. However,​ one is​ likely to​ be a​ better fit for your business than the​ other one.

PPC

PPC traffic,​ rankings and results tend to​ be more stable and predictable than SEO,​ and,​ combined with its low cost,​ this makes PPC one of​ the​ more popular ways of​ advertising. Most companies try PPC before they try SEO,​ because it’s seen as​ more stable. in​ many cases PPC lets you​ rank well on​ the​ search engines,​ without having to​ do the​ tedious work involved in​ SEO – no finding link partners,​ posting links,​ creating content and so on. as​ long as​ you​ have the​ budget for it,​ the​ ranking is​ yours. Another advantage is​ that the​ listing will get posted when you​ want it​ and not when the​ search engine gets around to​ it. With PPC’s popularity growing day by day,​ the​ market is​ also getting competitive. you​ will find that CPC’s (costs per clicks) are steadily rising,​ and for a​ common man it​ is​ getting tough to​ invest much. as​ with most auctions,​ the​ more people bidding on​ PPC,​ the​ higher the​ prices get.

SEO

The main benefit of​ SEO is​ that it​ does not cost per click. the​ disadvantages are that the​ traffic to​ your website is​ more unpredictable and requires a​ lot of​ work. With SEO,​ you​ have to​ adapt and constantly change strategies as​ search engines change their algorithms. SEO is​ also slower than PPC,​ as​ many search engines don't list new sites. So what should you​ choose? Well,​ it​ depends on​ how much money you​ are willing to​ spend,​ what your time line is,​ and what your return on​ investment is. if​ you​ have cash then PPC should be your first choice,​ as​ it​ produces fast results. PPC can also be used for testing the​ effectiveness of​ web sites. if​ you​ have time and money to​ invest in​ long-term results,​ SEO is​ an​ excellent option as​ well.

All and all,​ the​ best marketing strategy is​ typically to​ go with PPC in​ the​ short term to​ get immediate traffic and analyze conversions. SEO should then be taken with a​ long term view in​ mind,​ so you​ can reap the​ benefits of​ free traffic later on.




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