SEO Myths Pit Holes On The Way To The Top

SEO Myths Pit Holes On The Way To The Top



A search engine optimization expert's job is​ constantly changing. if​ you​ don’t stay on​ top of​ the​ news by persistently keeping abreast of​ the​ technologies,​ information and developments,​ and even experimentation to​ find the​ best results,​ you​ will be outdated.

Here we are going to​ discuss some Search Engine Optimization Myths,​ these are the​ usual claims like ‘guaranteed rankings’ and ‘permanent rankings’. Let us deal with that part right here and now: there is​ no such thing as​ a​ guaranteed ranking and certainly no such thing as​ a​ permanent ranking,​ unless you​ keep optimizing your site from time to​ time and that is​ an​ ongoing process,​ not one to​ be handled on​ a​ yearly basis. a​ guaranteed ranking is​ essentially an​ insurance policy – an​ SEO company who makes a​ guarantee is​ essentially charging you​ enough that they can refund the​ occasional customer whose site does not get ranked high enough fast enough.

Secondly,​ there are the​ techniques that used to​ make an​ impact on​ the​ search engine rankings in​ the​ simpler days,​ or​ those that are just plainly unethical ways of​ gaining in​ ranks; which,​ incidentally,​ are ones that the​ search engines have their guard up against.

Meta Tags – once used for assisting webmasters,​ meta tags were a​ good way for search engines to​ find relevant content. as​ always though,​ people improvised and started using irrelevant keywords in​ the​ Meta tags to​ misguide search engines. Meta tags have since become a​ SEO myth that some people still concentrate on; others that are up to​ date in​ the​ business understand it​ to​ be a​ story of​ the​ days gone by.

Another SEO Myth is​ the​ use of​ multiple domain names. While some people believe the​ use of​ multiple domain names will get them higher rankings,​ the​ easiest way to​ find out if​ it​ works is​ to​ look at​ the​ successful sites: Ebay,​ Amazon,​ and even GameSpot,​ rank high in​ the​ search engines in​ their respective domains,​ yet they have hundreds of​ pages worth of​ content. if​ it​ was so useful to​ have multiple domain names,​ why would those sites ignore the​ brilliant idea and not split their content into different sites? the​ fact of​ the​ matter is​ that by splitting content you​ can limit the​ potential of​ your website while by creating mirror sites,​ you​ are very likely to​ be ignored by the​ search engines altogether. the​ process also takes longer to​ optimize each site and build reasonable,​ and relevant,​ link exchange programs…and that is​ when we totally ignore the​ fact that you​ pay 10-15 times extra to​ get the​ same number of​ mirror sites created and hosted.

Doorway and gateway pages are result pages created by so called SEO experts who use automated programs to​ create optimized pages for your site that are Search Engine specific. These result pages do not link to​ your site or​ add informational value to​ your content,​ they are supposedly there to​ get your rankings up. of​ course,​ these result pages are different for each search engine and that leads us to​ the​ question,​ how do you​ optimize a​ page for Alta-Vista and Google at​ the​ same time if,​ theoretically and most probably,​ their requirement for keyword density is​ different? the​ answer is​ simple,​ you​ don’t. the​ use of​ gateway or​ doorway pages was a​ practice that Alta-Vista banned from its rankings back in​ 2001,​ and Google does not allow it​ either. it​ is​ an​ unethical practice that has nothing to​ do with the​ creation of​ good content which is​ the​ end aim of​ all search engine searches.

Resubmitting the​ site to​ the​ search engines every week is​ another one of​ the​ myths that are not likely to​ get you​ any results. Why would it? the​ companies that offer services such as​ this usually offer to​ submit to​ numerous search engines every week. But who needs submitting the​ sites to​ all those search engines? the​ commonly used search engines are barely a​ dozen and those are the​ ones that matter because people just do not use the​ rest often enough to​ pay attention to​ them. Additionally,​ resubmission is​ an​ excessive practice,​ a​ waste of​ time since the​ search engine already has your site listed,​ and so multiple resubmissions can be termed spamming,​ and another unethical practice that Google,​ for one,​ does not appreciate. in​ fact,​ there is​ a​ theory that they actually downgrade such sites - would you​ pay to​ downgrade your site for perhaps the​ most widely used search engine? I wouldn’t.




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