Are profitable,​ top search ranks possible without the​ help of​ an​ experienced search engine optimization company?

Can a​ software package or​ online miracle site touting testimonials and grandeur guarantees of​ success elevate your online presence enough to​ really increase sales?

Unfortunately,​ unless the​ software or​ miracle website were able to​ research your market,​ find hidden niches within it,​ author intriguing,​ creative,​ relevant and keyword laden content,​ house it​ in​ a​ framework that meshes precisely with that content,​ dissect and analyze your ranking competition and apply that statistical data within the​ afore mentioned tasks,​ you'll be using that money back guarantee.

The same goes of​ number one rank promises for a​ keyword for $49. Now I'm not suggesting a​ claim like that is​ bogus or​ false advertising. But,​ ask if​ that keyword or​ phrase has actually had more than one search somewhere in​ the​ world in​ the​ past month. or​ to​ shake them,​ insist your keyword phrase they must bring to​ the​ number one spot is​ "online casino.


Is there a​ working alternative for smaller businesses and sites that can't budget pro SEO right now? There are techniques that would give your site a​ chance of​ rising higher in​ the​ ranks. You'll find countless articles and instructions online and in​ bookstores about general things you​ can do to​ your site to​ improve its online presence.

While helpful and usually accurate,​ blindly applying techniques to​ your site without some further knowledge of​ your own site,​ your competition,​ and your online market will hinder your efforts.

With some real world,​ current analysis of​ YOUR individual situation at​ your disposal,​ you​ can greatly improve your efforts with even the​ smallest copy,​ title or​ content adjustment. it​ is​ going to​ require some work on​ your part,​ no matter what do-it-yourself tactics you​ employ.

HOWEVER,​ there are tools and analysis reports available to​ you​ that can give you​ a​ towering leap for the​ do-it-yourselfer. Some plain English comparisons of​ your page vs. the​ top 10 ranking pages in​ a​ particular engine for a​ particular keyword phrase will define dozens of​ parameters to​ begin your do – it​ –yourself optimization.

How many links do you​ need,​ are there better keywords you​ should choose,​ and then what do you​ do with all this information once you​ have it? Comparisons and analysis of​ your site and your competitors are usually presented in​ an​ easy to​ understand format and reveal patterns and collected intelligence that can help you​ re-write and revise your content and page layout and begin your SEO efforts a​ lap ahead of​ everyone else.


You must remember,​ legitimate,​ professional search engine optimizers are immersed in​ their field and are educated with experience. the​ time,​ knowledge,​ talent and effort that you​ get with a​ pro is​ worth every penny.

A professional SEO's approach involves research of​ your market,​ competition and many times a​ significant renovation of​ your existing site from code to​ content. the​ in-depth detail and deep analysis,​ content development,​ link and page structure requires a​ significant amount of​ time,​ experience,​ and a​ lot of​ hand work.

In other words,​ if​ you​ want to​ feel better and improve your self image,​ you​ don't have to​ pay a​ doctor to​ tell you​ that eating healthy,​ taking a​ vitamin and regular exercise will make a​ marked improvement in​ your well being.

If you​ want the​ large scale,​ lasting and radical change a​ facelift can give you,​ you​ must pay a​ plastic surgeon for his education,​ experience and talent.

Don't forget to​ use some common sense when looking at​ your market. if​ you​ think you're going to​ rank for a​ highly competitive keyword that has several well known companies at​ the​ top without the​ aid of​ a​ professional,​ you'll probably end up disheartened.

Achieving first page ranks for competitive keywords in​ a​ saturated market is​ a​ mammoth task,​ and at​ the​ very least would require a​ full time effort by an​ experienced firm with resources to​ take on​ such a​ challenge. Don't be discouraged; with some brainstorming you​ can think of​ some related,​ less competitive keywords and niche markets to​ target.


Some very simple copy adjustments in​ the​ right place can go a​ long way on​ less competitive sites. Let's look at​ a​ few easy changes anyone can make.

Page Titles

The page title,​ the​ words that display in​ the​ top of​ your web window,​ is​ one of​ the​ most crucial elements on​ the​ page as​ far as​ the​ search engines go. When you​ do a​ search for something what do you​ type in​ the​ search field? Unless it's a​ company's specific name,​ you​ type in​ a​ keyword or​ key phrase like "men’s cross training air sneakers".

A very common mistake is​ to​ put your company name in​ the​ page title. Sometimes it's appropriate,​ but for ranking purposes,​ uses a​ concise description of​ your page with a​ prime keyword from that page.

Bonus Hint- Start your first sentence with that same keyword!

Content Quality

You'll surely find as​ many opinions about content as​ there are about politics. Take away the​ extremes and you'll find the​ meat is​ the​ same. to​ increase your rank,​ you​ have to​ have searchable content,​ and it​ must be quality. What is​ quality? More importantly,​ what do the​ search engines think is​ quality?

The answers depend on​ your site and position on​ the​ internet. However,​ all quality content shares some characteristics.

It's useful information about your products or​ service. Don't throw random free,​ generic,​ carbon copied stuff from the​ web onto your site. Use some thought and creativity. Build copy around different aspects of​ your target.


If you​ have a​ site about restoring classic cars,​ make a​ page about the​ evolution of​ headlights over the​ decades. Add another page about how and where to​ find hard to​ find classic parts.

Content should be:

Easy to​ follow- and well written for a​ human reader,​ not a​ search engine.

Unique- write it​ yourself or​ hire a​ writer.

Varied- Don't fill your page with the​ same keyword repeatedly or​ you​ risk being considered spam. Examine the​ keyword densities of​ your keyword in​ the​ top 10 listings it​ returns in​ a​ particular engine. Stay within that number.

Take a​ few more evenings or​ weekends and improve your ranks by doing some research and digging,​ and applying that invaluable knowledge strategically to​ your web site.

KINDS of​ SEO RESEARCH you​ can do to​ win

There are SEO companies online who offer various reports that can save you​ a​ lot of​ the​ legwork. Even the​ simplest of​ tasks can be too time consuming when you​ need to​ focus on​ editing your pages. For example,​ finding your current rank,​ if​ any,​ in​ all of​ the​ major engines for all of​ the​ keywords you​ want to​ rank could take a​ day on​ your own. Some other types of​ reports available are:

Keyword Research-

A list of​ keywords you​ or​ I might make sitting down with a​ pencil and paper is​ a​ good start. the​ important word here is​ "start". That list is​ dozens of​ revisions away from completion. it​ will expand and contract many times as​ further information is​ gathered.

Are your words focused and targeted enough so you'll attract qualified leads? Are there related words and phrases that you​ haven't thought of? What words does your competition have throughout their pages? And most importantly,​ are the​ words you've chosen actually being typed into search engines?

You can find many different levels of​ keyword services from simple analysis of​ your existing pages to​ research and development of​ an​ entire list ready for use in​ your pages,​ Adwords or​ PPC campaigns.

Competition Research-

Who is​ ranking now? Who is​ in​ the​ positions where you​ want to​ be? Examine your competition's pages with a​ microscope. an​ Understanding of​ those you​ want to​ outrank gives you​ a​ working outline to​ revise your own. (Do NOT copy their content.) Focus on​ trends,​ keywords,​ densities,​ titles,​ page elements… their pages,​ structures and their links.

On Page Optimization-

A report like this analyzes the​ words in​ the​ elements on​ your page like titles and boldface or​ headings as​ well as​ your body copy,​ and link text. it​ also tells you​ information about keyword density. Earlier I mentioned that using a​ keyword too many times on​ a​ page could be considered spam. an​ analysis like this will show how many times each word,​ word pairs and groups of​ words were used on​ a​ page and what percentage of​ all the​ words they are.

A report on​ a​ high ranking competitor's site will give you​ some insight into a​ page that is​ successfully ranking for keywords you​ want.

Off Page or​ Link Reports-

As soon as​ you​ start learning about search engine optimization,​ you'll understand what a​ key role good quality links play in​ determining rank. These types of​ analysis will show who is​ linking to​ you,​ or​ even better,​ who is​ linking to​ a​ ranking competitor. you​ can get some ideas of​ sites to​ list with and an​ approximate number of​ links of​ a​ particular quality that you'll need to​ rank.

TAKE SOME ACTION- a​ few well researched changes can give you​ a​ boost

If ranking and online presence are crucial,​ then find a​ respected,​ recommended and experienced search engine optimization professional. the​ same logic that tells you​ to​ go to​ the​ doctor when aspirin doesn't do the​ job also applies to​ this situation.

If budget is​ constricting,​ your keywords have little competition,​ or​ you'd like to​ improve your presence to​ the​ best it​ can be without employing a​ professional then you'd be surprised what a​ little knowledge and time can do for your ranking. Applying the​ same techniques every few weeks and keeping your site fresh will put you​ a​ level even higher above the​ rest.

Remember,​ many variables and factors are considered and given varying weights by different engines to​ determine where you​ rank. a​ brand new site,​ no matter how optimized it​ is​ usually doesn't show any rank in​ Google until it​ miraculously appears about a​ year later. Older sites of​ more than a​ few years often take the​ top ranks for competitive words.

Don't be discouraged. the​ simple SEO methods you​ read about online or​ in​ publications can give your site a​ stronger presence,​ but will achieve far better results for you​ if​ you​ employ some smaller,​ budget based intelligence and research.

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