SEO The History Of Optimization

SEO The History Of Optimization



Virtually every good thing comes to​ an​ end. Strategies that were once standard in​ Search Engine Optimization (SEO) ultimately came to​ an​ end when individuals with less scruples than a​ box of​ corn flakes manipulated the​ system to​ their advantage.

Some of​ the​ earliest optimization methods were a​ simple alphabetical list much like a​ phone directory,​ but by 1996 web site programmers tried their luck at​ placing specific keywords in​ parts of​ the​ programming and they began to​ learn they’re manipulations had some influence in​ site rankings.

A variety of​ algorithms were utilized in​ 1997 that allowed programmers to​ crack the​ SEO code at​ Excite. These programmers were able to​ produce # 1 results for their clients at​ will.

What began as​ client-based assistance ultimately led to​ nefarious systems that sought a​ corner on​ site rankings to​ the​ exclusion of​ any competitor.

It wasn’t long before most search engines began using Yahoo as​ a​ means of​ checking site rankings. Most programmers learned that by 1997 their clients needed to​ be included in​ Yahoo – and they needed to​ perform well in​ that arena if​ they wanted similar results elsewhere.

By late 1997 Infoseek offered anyone the​ opportunity to​ optimize a​ website and made the​ role of​ programmers less prominent. Angry programmers strike back by essentially creating a​ mirror site of​ top ranked sites and diminishing the​ effectiveness of​ the​ rankings.

In the​ next two years search engines develop complex,​ multi-level algorithms that were difficult to​ decode and made little sense. However,​ these systems would serve as​ a​ foundation for filtering spam and punishing offenders with banned sites.

By the​ late 1990’s algorithm decoding essentially ceased. it​ was getting too hard to​ try to​ fool the​ new systems that were developing and many of​ the​ original ideas for SEO assistance were now considered Black Hat SEO.

As the​ Y2K doom reports fade into memory a​ fresh realization hits programmers. the​ roller coaster ride that had been SEO now fell to​ one search engine for acceptance. if​ you​ could not make it​ with this search engine you​ would find little acceptance elsewhere.

Today Google is​ the​ gold standard for SEO. This search engine provides details on​ acceptable ways to​ promote your site through optimization.

Now that a​ comprehensive standard has developed programmers are back in​ the​ fray seeking to​ serve customers by attempting to​ gain respectable rankings.

Interestingly there are some SEO firms that must remember the​ old days of​ SEO because they continue to​ insist on​ using methods that could ultimately cause a​ site to​ be banned from search engines.

Learn what you​ can about SEO strategies. With this knowledge you​ can begin to​ personally implement strategies that help your site rankings in​ the​ long run.

Above all keep up to​ date on​ SEO strategies because this is​ an​ area that has a​ long history of​ being refined.




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