SEO Guide

SEO Guide



1. Alexa Ranking Tool:

Alexa is​ a​ very powerful tool used to​ rank web site traffic. Find out how your web site traffic stacks up against all your competitors! This is​ one of​ the​ most accurate freely available tools to​ find out how well your site ranks up against millions of​ other sites on​ the​ Web.

Remember:

"The lower the​ Alexa ranking number the​ more heavily visited the​ site."
Some examples are:
Traffic Rank for Yahoo.com : 1
Traffic Rank for msn.com : 3
Traffic Rank for google.com : 5
Traffic Rank for ebay.com : 8
Traffic Rank for Rediffmail.com: 3,​338
Traffic Rank for amazon.com: 14

These rankings are generally consistent with the​ amount of​ traffic they have.

2. What is​ PageRank?

In short PageRank is​ a​ "vote",​ by all the​ other pages on​ the​ Web,​ about how important a​ page is. a​ link to​ a​ page counts as​ a​ vote of​ support. if​ there's no link there's no support (but it's an​ abstention from voting rather than a​ vote against the​ page).
How many links you​ have from other web sites are the​ votes you​ get for your web site?

3. How is​ Page Rank Used?

Page Rank is​ one of​ the​ methods Google uses to​ determine a​ page's relevance or​ importance. it​ is​ only one part of​ the​ story when it​ comes to​ the​ Google listing,​ but the​ other aspects are discussed elsewhere (and are ever changing) and Page Rank is​ interesting enough to​ deserve a​ paper of​ its own.

Page Rank is​ also displayed on​ the​ toolbar of​ your browser if​ you've installed the​ Google toolbar.

4. What is​ SEO and why is​ it​ so important?

It is​ the​ process of​ increasing the​ amount of​ visitors to​ a​ Web site by ranking high in​ the​ search results of​ a​ search engine. the​ higher a​ Web site ranks in​ the​ results of​ a​ search,​ the​ greater the​ chance that that site will be visited by a​ user.

Search Engine Optimization (SEO) plays a​ vital role in​ Internet marketing,​ this also helps your site get the​ exposure it​ deserves and increase your website traffic instantly.

5. Site Maps?

Site maps are useful in​ at​ least two ways:

1. if​ a​ user types in​ a​ bad URL most websites return a​ really unhelpful "404 - page not found" error page. This can be discouraging. Why not configure your server to​ return a​ page that shows an​ error has been made,​ but also gives the​ site map? This can help the​ user enormously .

2. Linking to​ a​ site map on​ each page increases the​ number of​ internal links in​ the​ site,​ spreading the​ PR out and protecting you​ against your vote "donations".

6. Your Link Popularity:

Utilization of​ the​ search engines is​ a​ very important aspect of​ marketing; they are usually the​ first means by which prospects can find your site. That's why link popularity is​ so essential. if​ the​ customers can't find your web site,​ you​ will not see any sales.

The term "Link popularity" refers to​ the​ ranking assigned to​ your web site by the​ search engines. it​ determines the​ position your page gets displayed on​ when people search for certain keywords in​ a​ search engine. I can already hear you​ screaming... "Cool,​ tell me how to​ get my link popular!"

7. Link Exchange?

Link Exchanging,​ is​ important because it​ can drive more visitors then search engines,​ once established. Directories ad valuable content for your customers/visitors,​ and this it​ improves your SEO.

8. Reciprocal links:

1. Reciprocal linking is​ another name for swapping links.
2. That's a​ link from you​ to​ someone and a​ link from them to​ you.

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