SEO Guide To Choosing A Good Title For Your Homepage

If you​ have read anything about Search Engine Optimisation then you​ will already know how vital having a​ good and unique title on​ your web pages can be. it​ is​ by far the​ most heavily weighted element on​ your web page and overall your home page is​ given the​ greatest weighting so it​ is​ even more important to​ choose a​ very good title for your website homepage. in​ this article we explore how to​ choose a​ good title using SEO techniques to​ identify relevant keywords and phrases and how to​ string them together to​ form the​ best title possible.

What we are trying to​ achieve in​ this article is​ finding a​ title that describes the​ overall theme of​ the​ website,​ incorporates your main product or​ services and also is​ able to​ sell in​ a​ few short words; as​ this will be seen as​ the​ title in​ the​ search engine results pages. From an​ online marketing view point it​ is​ also important to​ consider company and product branding; it​ may be important to​ include the​ brand in​ the​ title of​ the​ page also. From a​ pure SEO perspective it​ is​ more important to​ have the​ product or​ service present as​ this what is​ more relevant to​ the​ search a​ person would do in​ a​ search engine.

Okay let’s consider how we identify keywords and phrases that are the​ most relevant to​ your product or​ service.

For these next tasks I always have a​ couple of​ firefox windows open and also a​ spreadsheet.

1. Open "Overture Inventory" keyword volume checker website in​ a​ browser. Type in​ the​ product or​ service and push enter. Copy the​ results into the​ spreadsheet.

2. Open "WordTracker" website in​ a​ browser,​ and either using the​ free trial or​ account,​ login to​ the​ website. Using the​ WordTracker wizard tool type in​ the​ same product or​ service you​ typed in​ step 1. Copy the​ results into the​ spreadsheet.

3. Open "Google Adwords" website in​ a​ browser. Locate tools->keyword tool and enter the​ same keyword we used in​ the​ previous 2 steps. Check the​ "Use synonyms" checkbox. Copy the​ results into selected keywords and click on​ the​ "Estimate Search Traffic" button. Copy the​ results into the​ spreadsheet.

4. Looking at​ the​ spreadsheet and we have three separate sections of​ data. Now go through each of​ the​ sets of​ data and weed out any unrelated phrases or​ phrases by deleting them.

5. Now sort the​ three sections by their individual search volume. Looking down through each of​ the​ lists,​ highlight the​ terms that are the​ most relevant and have the​ highest search volume. Aim to​ finish each list with about 10 keyword phrases.

6. Using the​ lists of​ keyword Phrases we are now going to​ start forming a​ sentence. We are aiming to​ have 4-11 word title. if​ the​ title is​ shorter then more relevance and weight is​ placed on​ the​ words contained within it. if​ it​ is​ longer then as​ we progress to​ the​ right less and less weight is​ given to​ each word so it​ is​ important to​ put your most important keywords to​ the​ left of​ the​ title.

Google also uses "spanning" on​ titles. Spanning is​ where words within a​ string can be skipped but are still considered relevant because the​ remaining words tie in​ with the​ search query. it​ is​ important to​ understand this technique before we begin. For example,​ the​ title on​ a​ webpage is​ "Web Site Design Melbourne",​ someone searches in​ Google on​ "Web Design Melbourne" and the​ website would come up in​ the​ results because Google skipped the​ word "Site" in​ the​ title and still recognized that the​ web page was relevant to​ what was searched on. Using the​ leftward rule and spanning were looking to​ piece together a​ title that covers off as​ many of​ the​ possible high search volume terms as​ possible while keeping the​ title short and relevant.

So,​ after step 6 you​ should have formed a​ title. Implement it​ on​ your website and monitor how your website ranks for those keyword phrase terms. Keep track of​ this and it​ can be helpful when you​ are learning to​ experiment,​ move words around,​ reconstruct,​ shorten,​ lengthen,​ mix it​ up a​ bit and see how it​ all works. it​ is​ important to​ wait a​ long enough period of​ time between changes to​ ensure you​ are seeing some kind of​ reaction,​ otherwise you​ could be constantly making changes and not know whether it​ was the​ most recent change or​ the​ last one. Be patient,​ learn and track your websites rankings for keyword terms.

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