SEO For Topping Search Engine Results

SEO For Topping Search Engine Results



In case you​ don't know,​ SEO actually stands for Search Engine Optimization,​ and it​ is​ the​ near-science of​ getting websites to​ the​ top of​ search engine results.

Although there are many other search engines,​ Google,​ Yahoo! and MSN are the​ top three most used search engines today. in​ fact,​ they are practically the​ only search engines that matter; today,​ most of​ the​ traffic coming into websites are being referred by these search engines. So if​ you​ want your website to​ sell,​ you​ better get to​ the​ top of​ search engines – on​ top one on​ page one. Studies have shown that,​ in​ general,​ Internet users only click on​ the​ top two search engine results.

Different search engines actually have different algorithms in​ generating results,​ but in​ actual SEO practice,​ it​ has been found that you​ improve your ranking on​ the​ search engine results across the​ three major search engines by keeping the​ SEO basics in​ mind,​ and implementing strategies related to​ them.

Keyword Density

Search results place a​ premium on​ a​ website’s relevance to​ the​ keyword being searched for. it​ is​ not anymore possible to​ pull up po​rn site results on​ searches for “best hotels”.

Search engines determine a​ website’s relevance partly through keyword density,​ which is​ the​ percentage of​ a​ keyword in​ the​ total content of​ a​ web page - from a​ page’s meta information (title,​ description,​ and keywords) to​ the​ actual website copy visible to​ visitors. Increase your keyword density by writing accordingly,​ but keep the​ density from between 3% to​ 7% or​ you​ will risk of​ being flagged for spamming.

Website copy

Websites are made for a​ human user,​ and not for a​ search engines and its spiders. When your website copy is​ bad,​ visitors will click on​ the​ BACK button almost as​ soon as​ they land.

Bad news,​ since visitor stay does matter. you​ rankings decrease when your visitors click on​ the​ "back" button within five seconds of​ landing on​ your website.

Link building

Link building is​ all about getting other websites to​ link to​ your own. to​ get the​ most of​ link building,​ put your keywords in​ the​ anchor text information you’re going to​ send to​ the​ other website.

Anchor text is​ the​ text on​ the​ other website’s that links and points to​ your website. if​ you​ sell coffee beans and you​ have a​ link to​ a​ seller of​ coffee maker,​ put your keywords (like “coffee beans”) on​ the​ anchor text found on​ the​ other website.

Frames and Flash

SEO specialists will always advise against using frames and flash in​ website design. Why? Because the​ text within them cannot be crawled by search engine spiders.

Visitor Traffic

To increase your ranking in​ the​ search engine results is​ to​ make active efforts to​ drive visitors to​ your site. you​ can do this by running a​ Google AdWords campaign or​ an​ email campaign. you​ can also do forums posting,​ launch an​ online press release campaign,​ or​ write blogs. Make sure though that you​ put in​ active http:// links to​ your website.




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