SEO For Images On Web Sites

Excellent images are essential for web sites and can lift an​ ordinary web site to​ a​ professional level. the​ average surfer responds better to​ websites that use good quality images,​ tending to​ linger longer and browse more pages than when faced with dense,​ text-heavy pages. There are many reasonable priced picture libraries online where one can source everything from flower pictures to​ computer equipment images.

Here are a​ few rules that need to​ be followed to​ ensure that the​ images become an​ asset to​ your site rather than an​ unwieldy burden and that your careful SEO use of​ keywords in​ the​ text is​ enhanced by the​ images:

1. Make sure all your images are correctly optimized: i.e. a​ relatively large image of​ 600x475 pixels should be between 20KB and 50KB in​ size(maximum). if​ you​ use a​ lot of​ thumbnail images on​ one page (125x125 pixel) then they should be between 5KB and 10KB in​ size.

By sticking to​ these simple size guides you​ will ensure that your page loads quickly. Do check every single image that you​ put up. I have seen images on​ websites that are 2MB in​ size,​ leaving the​ web site owner scratching his head and wondering why the​ page takes so long to​ load. Casual surfers will have long since departed to​ faster loading sites.

2. Naming your images appropriately will substantially help by making it​ easier for Google to​ find the​ images on​ your web site (Google has recently changed its algorithm to​ take into account images and other media more than ever before) improving your overall search engine optimization.

Try to​ name each image using keywords that link to​ the​ subject of​ the​ page that the​ image is​ on. if​ the​ subject of​ your page is​ red flowers,​ then find an​ image of​ a​ red flower and name it​ http://red-flower.jpg. Hyphenate the​ image names or​ use underscore between the​ words. the​ search engine spiders will see this image name as​ separate words if​ you​ do this.

Don't be tempted to​ abbreviate your image names,​ thus rendering them unrecognizable for SEO purposes e.g. http://rdflwr.jpg. you​ may end up with rather long image names by using the​ full keyword names but you​ will maximise the​ SEO benefits of​ your chosen key phrases for each page.

Lastly vary the​ image names that you​ use,​ when you​ have multiple images on​ one page,​ even by one letter to​ make it​ a​ plural e.g. http://red-flowers.jpg or​ http://flowers-red.jpg so that the​ search engines don't penalise you​ for keyword loading.

3. Make sure you​ add alt tags to​ every image,​ which are also taken into account by the​ search engine spiders,​ once again using appropriately varied keyword phrases that link to​ the​ subject of​ the​ page.

4. Search on​ the​ Net for royalty free stock picture libraries. There are many of​ them,​ some specialising in​ one subject others covering a​ huge range of​ subjects. They are normally free to​ register with and generally use one of​ two payment systems: a​ credit system whereby you​ purchase x number of​ credits and each image costs a​ number of​ credits according to​ size; or​ a​ monthly subscription which allows you​ to​ download a​ certain number of​ images each month. Most libraries provide web ready images at​ 72 dpi or​ print ready images at​ 300 dpi. Web ready images are generally from 450-800 pixels wide or​ high,​ but this is​ perfectly adequate for use on​ a​ website. With prices often ranging from $1 per web ready image to​ $50 for a​ A4 sized print ready image this is​ a​ very affordable way of​ enhancing your web site and attracting both spiders and surfers.

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