SEO Ethics Is There Such A Thing

SEO Ethics Is There Such A Thing



Everyone knows how hard it​ is​ to​ make a​ business known to​ people. Businessmen usually employ a​ lot of​ advertising strategies just so that they can boost their sales a​ bit.

The usual ways through which a​ person can advertise is​ television,​ radio,​ magazines,​ billboards,​ letters,​ and newspapers. But now,​ there’s a​ whole new playing field on​ the​ internet. Be the​ master of​ this new playing field and you’ll soon be rolling in​ riches.

The internet is​ like the​ outer space for business men. It’s the​ final frontier. Conquer it​ and you’ll have conquered your business. Millions and millions of​ people log on​ every single day. This means that your business ads have the​ potential to​ be seen by millions of​ people. Imagine the​ amount of​ advertising you’ll get and also the​ profit that goes along with it.

--- Fighting for Space in​ the​ Internet ---

But this “final frontier” is​ so very different from outer space. For one thing,​ there won’t be just two competitors like there were only Russia and America to​ fight over space back then. the​ internet is​ an​ entirely different ball game. For one,​ the​ net is​ saturated with people. Even the​ most bizarre businesses can have competition. And because of​ this,​ getting your website properly advertised has become quite hard.

However,​ even if​ it​ is​ extremely difficult to​ become popular in​ the​ internet,​ it’s a​ hurdle that you’ll just have to​ jump over because there’s this huge pot of​ gold waiting at​ the​ other end. Sometimes,​ you​ just need a​ little nudge to​ get started. This is​ where SEO comes in.

--- the​ Value of​ SEO ---

First,​ let’s find out how customers get to​ your site. to​ find something,​ you​ would type a​ keyword on​ the​ search bar and then wait for the​ results to​ come up. the​ first name on​ the​ list is​ usually the​ website that best fits your keyword. This website is​ also the​ website with the​ most amount of​ traffic,​ and consequently,​ the​ most amount of​ advertising.

SEO professionals have one mission: to​ push you​ up to​ that pedestal… that coveted number one spot on​ the​ list of​ search results. to​ do this,​ they “buff up” your site so that it’ll be easier for your potential customers to​ find. And by “buffing up”,​ I mean that they fill your site with the​ necessary keywords,​ the​ necessary information,​ and they might even make your site look prettier so that it’ll be more pleasing to​ your customers.

For example,​ if​ you​ sell lobsters,​ they’ll fill your site with articles related to​ lobsters. They’ll put articles like “Lobsters for Sale” or​ “Delicious Lobsters” or​ even “Green Lobsters”. They’ll put in​ anything that your potential customers can possibly type into the​ search bar,​ as​ long as​ it’s related to​ your business.

--- White Hat SEO versus Black Hat SEO ---

But the​ thing is,​ sometimes SEO professionals can step over the​ fine line between ethical and unethical SEO. And while unethical or​ “black hat” SEO can benefit your site for some time,​ it​ can be quite harmful in​ the​ long run. SEO’s become unethical when they put articles which aren’t really related to​ the​ keyword,​ but are related to​ your business.

For example,​ someone is​ searching for information about chocolates. He finds a​ link,​ clicks on​ it,​ and to​ his surprise,​ he is​ redirected to​ a​ site about lobsters. Wouldn’t that be annoying? However,​ this is​ just something someone practicing “black hat” SEO will do.

Just remember,​ even if​ such a​ practice may increase traffic to​ your site,​ chances are,​ these visitors you​ get through such a​ scheme wouldn’t even bother to​ look at​ the​ contents of​ your site. Where’s the​ profit in​ that?

Besides,​ it’s not all about profit. People who avail of​ the​ service of​ these unethical SEO professionals are actually disrespecting their fellow men. So always remember,​ there is​ such a​ thing as​ ethical SEO!




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