SEO Dont Let Your Website Get Banned

Although Search Engine Optimisation (SEO) does fall into two distinct categories there is​ no ethical stance on​ SEO.
Don’t let a​ search Engine Optimiser sell you​ that they have ethical ways of​ working when optimising your site. Either a​ technique works or​ is​ doesn’t. Period.
As long as​ you​ know the​ risks,​ there is​ nothing wrong with “Black Hat” SEO. it​ is​ not illegal or​ immoral. the​ only downfall is​ that your site MAY get black listed.

People attempting to​ do SEO will invariably push the​ boundaries in​ trying to​ get their website to​ the​ top of​ the​ search engines. This article will briefly explain what to​ do and what not to​ do.

Search Engine Optimisation has two areas of​ functionality. White Hat SEO and Black Hat SEO.

White Hat SEO - is​ typically working within the​ search engines guidelines,​ by working within the​ Search Engines guidelines your site should be safe and won’t face the​ chance of​ being banned or​ de-indexed by the​ search Engines.
This involves on-page optimisation and link building. There are many,​ many different types of​ on-page optimisation and link building that are deemed acceptable and there are many that are seem as​ unacceptable. the​ easiest way to​ explain what you​ can and can’t do is​ by starting with what you​ can’t do. That falls under the​ “Black-Hat” banner.

Black Hat SEO – is​ working outside the​ Search Engines guidelines,​ while there are many a​ grey area,​ I will list the​ definitive actions you​ should avoid if​ you​ don’t want to​ put your website at​ risk.

Hidden or​ Partially hidden text – This is​ making your copy the​ same colour as​ your back round.

Cloaking – This is​ showing search engines on​ page in​ visitors another. This is​ a​ risk but effective way of​ boosting your ranking.

Keyword Stuffing - This involves stuffing keywords into the​ picture descriptions or​ Meta Tags.

Participating in​ Link Farms – This is​ where thousands of​ unrelated sites link to​ one another.

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