SEO The Development Of Page Ranking Algorithms


SEO The Development Of Page Ranking Algorithms

Google,​ which is​ the​ gold standard for all page-ranking systems (including PageRank as​ it​ is​ called by the​ industry) was started by two Stanford University Students – Sergey Brin and Larry Page (no pun intended.) These two students (now billionaires) invented the​ Google algorithm now known as​ PageRank.

All PageRank is​ really is​ a​ formula,​ not unlike the​ FICO score that is​ used to​ calculate credit. Only in​ this case the​ formula takes in​ a​ lot of​ variabilities to​ see if​ a​ page is​ worthy of​ being included at​ the​ top of​ search engine rankings. This concept weighs a​ page's importance based upon the​ incoming links. in​ essence PageRank is​ a​ type of​ prediction,​ but one that can make a​ great deal of​ difference to​ the​ credibility of​ your business. it​ is​ the​ estimation of​ the​ likelihood that a​ given page will be reached by a​ web user who is​ randomly surfing the​ web. This popularity is​ measured by how an​ individual might have followed links from one page to​ another. This of​ course makes some links more valuable then others and it​ is​ your goal as​ a​ web master to​ use SEO techniques to​ make your links valuable in​ terms of​ the​ PageRank system.

Another genius element of​ the​ PageRank algorithm is​ that it​ keeps link results relevant to​ what the​ person is​ searching for. the​ fact that PageRank keeps searches on​ the​ Internet accurate (for the​ most part anyway) has made it​ the​ most emulated and popular algorithm in​ use by search engines today.

Of course the​ Google PageRank system is​ not invulnerable to​ exploitation. There are many ways of​ fooling the​ algorithm,​ usually through the​ buying and trading of​ links which is​ known as​ white hat SEO. There is​ also black hat SEO that as​ mentioned before uses techniques frowned on​ by Google to​ boost a​ web page’s rankings in​ the​ search engines.






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