SEO Crafting Keyword Enriched Pay Per Click Ads

If you​ are trying to​ craft a​ clever title for a​ pay per click ad one of​ the​ simplest ways to​ get people’s attention is​ to​ use a​ keyword search engine inventory tools such as​ the​ ones offered for free by Overture or​ Google. the​ title of​ your pay per click ad is​ the​ first line of​ your ad on​ Google or​ the​ line that appears in​ hypertext on​ Yahoo. Cleverly constructing your ad word copy so that you​ get the​ most commonly searched keyword somehow concisely expressed into your Google ad has been proven to​ double and even triple your click-thru rates for targeted customers.

The reason this works is​ because when surfers do a​ search for a​ specific product,​ such as​ "SEO Site Analyzer” the​ title (first line) of​ your Google Ad says exactly that then the​ search engine is​ most likely to​ grab your advertisement over someone else’s and place it​ at​ the​ top of​ it’s hierarchy of​ ads. Furthermore,​ even though your ad is​ not first or​ second in​ the​ search engines,​ using the​ exact title is​ more likely to​ simply grab the​ attention of​ the​ surfer who then exclaims "That is​ just what I am looking for!" as​ he points and click on​ your site.

It is​ not just the​ title of​ your Google Ad that should be optimized. it​ is​ even more effective to​ combine different keywords into all three lines of​ text that you​ are allowed. if​ you​ can manage to​ do this while keeping the​ content of​ your ad exclusive and specific then you​ should see sales and conversions on​ your site rocket. Also if​ you​ get a​ lot of​ clicks through a​ pay per click ad campaign then the​ increased amount of​ visitors to​ your site that results could end up in​ pushing your website URL to​ the​ top of​ the​ search engine page rankings!

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