SEO Content Writing Converting Artificial Keywords Into Natural Keywords

SEO Content Writing Converting Artificial Keywords Into Natural Keywords

The Role of​ Keywords Within SEO.

One of​ the​ major aspects of​ search engine optimization (SEO) is​ the​ use of​ keywords both in​ the​ Meta tags of​ a​ site and throughout the​ website content. in​ particular,​ the​ density,​ the​ placement and the​ actual keywords themselves are hotly debated topics. it​ is​ certainly no secret that keywords play a​ vital part to​ any good SEO program,​ but because search engines like Google and many others change their algorithms on​ such a​ regular basis it​ may seem difficult to​ keep up with the​ current best practice. However,​ there are some good general guidelines to​ follow that should always ring true regardless of​ how you​ personally approach SEO.

Keeping Abreast of​ SEO Times.

It can be difficult to​ say at​ any given time what the​ keyword rules are when it​ comes to​ SEO content writing,​ but there are always common worst-practice factors that should be avoided completely. That is,​ search engines like Google will not only ignore your website content but they will actively penalize you​ for certain things.

Spam – the​ Big NO!

Search engines do not take spam,​ or​ the​ sites that contain it,​ lightly. This is​ the​ most important thing you​ should remember. it​ used to​ be ‘acceptable’ in​ the​ eyes of​ search engine robots for your content to​ be 100% keywords with absolutely no meaningful text. However,​ this practice of​ keyword cramming or​ keyword stuffing is​ now something that does not go unnoticed and you​ will face a​ penalty for using this technique. Yes,​ keywords are important but you​ also have to​ provide solid and informational text for your visitors.

So,​ What is​ the​ ‘Correct’ Keyword Density Then?

Of course,​ this leads to​ the​ question of​ how to​ determine what is​ considered spam and what is​ considered an​ acceptable level of​ keywords within your text and again this is​ a​ topic that leads to​ debate between SEO experts,​ webmasters and content writers alike. the​ general belief was that including a​ keyword within your text with a​ range of​ 5% to​ 10% was best practice. it​ certainly wouldn’t get you​ penalized and it​ made it​ blatantly obvious that your site was relevant to​ that topic. However,​ some believed the​ figure could legitimately be taken as​ high as​ 20% without any negative search engine effects.

Err on​ the​ Side of​ Caution.

While these high densities of​ around 20% may not have got you​ penalized at​ one time it​ is​ increasingly likely that they will be regarded as​ being geared primarily towards search engines. Search engines do not want to​ display sites that are created for this purpose; their aim is​ to​ display websites that are geared towards visitors. as​ such,​ sticking to​ a​ lower percentage is​ likely to​ produce better results for you.

Playing it​ By the​ Rules.

Keeping the​ keywords to​ this sort of​ level is​ an​ art,​ but it​ is​ not one that should elude most people. the​ art,​ of​ course,​ is​ to​ combine search engine optimization with informative content that will appeal to​ your visitors as​ well. in​ order to​ do this it​ is​ important that you​ use natural keywords.

What Are Natural Keywords And Artificial Keywords?

A natural keyword is​ one that you​ would use in​ everyday conversation relating to​ a​ given topic. in​ the​ case of​ your website,​ if​ you​ were to​ sit down and write 500 words of​ informative content you​ would find that certain words naturally creep into the​ article and appear several times. These are your natural keywords,​ but unfortunately natural keywords may not provide you​ with the​ results you​ require. For example,​ a​ little keyword research may prove that a​ natural keyword of​ “divorce attorney” is​ a​ very well searched phrase but there are also 2 million websites geared towards this key phrase. Further research may turn up the​ fact that “Find Divorce Attorneys” may be a​ little less popular with regards to​ searches but there are only 10,​000 sites aiming for this keyword. This instantly improves your chances of​ being closer to​ the​ top of​ the​ search results and that coveted top spot.

Replacing Natural Keywords With Artificial Keywords.

So,​ you​ now need to​ go back over the​ content you​ have already written and see if​ the​ term “Find Divorce Attorneys” appears within your content. in​ all honesty,​ it​ is​ quite unlikely that it​ would appear more than once,​ if​ at​ all. you​ have to​ make it​ fit into your content and you​ have to​ make it​ appear to​ do so naturally. Find the​ areas where you​ specifically used the​ keyword “Divorce Attorney” and see if​ you​ can swap the​ phrases with just a​ little alteration of​ the​ surrounding text.

Start From Scratch With Your Artificial Natural Keywords.

Another method is​ to​ look for your artificial keywords before you​ begin and make sure you​ have them in​ the​ back (or the​ front) of​ your mind when you​ sit down to​ write your website content. Because you​ are already thinking of​ the​ phrase you​ want to​ use you​ will naturally include it​ within the​ content of​ your site. It’s not a​ trick,​ although you​ may want to​ consider it​ a​ subliminal tactic if​ you​ wish,​ but it​ will work.

The Result of​ Keyword Conversion.

By converting your artificial keywords into natural keywords you​ should be able to​ effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as​ well as​ improved conversion rates. Even a​ small increase in​ visitors combined with a​ small increase in​ conversion rates will show a​ good level of​ increase in​ your income so you​ should not overlook this technique.

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