SEO Consulting What It Is And What It Does

SEO Consulting What It Is And What It Does

SEO Consulting (SEO stands for Search Engine Optimization) is​ the​ current buzz occupation in​ the​ Internet Business today. the​ demand for SEO consulting firms or​ individuals (who are called SEO Consultants) is​ driven by the​ reality of​ the​ Internet that there are literally billions of​ websites that have sprouted in​ cyberspace since the​ world wide web inception,​ with millions more entering everyday. While a​ large chunk of​ these websites are personal sites that the​ owner puts up for his own satisfaction,​ a​ rapidly increasing number of​ them have been put up for a​ commercial purpose.

The biggest challenge you​ will face as​ a​ business website owner (which any SEO consulting firm will tell you) is​ finding ways and means for many visitors to​ come and visit your site,​ thus increasing your chances of​ generating business. One way you​ can achieve this objective is​ to​ spend on​ traditional and/or on-line advertising and promotions to​ build brand awareness. While this is​ unarguably an​ effective strategy,​ not only is​ it​ quite expensive,​ it​ is​ also not targeted,​ i.e.,​ it​ does not select the​ market that you​ are really interested in​ communicating to.

Fortunately,​ SEO consulting firms (or individuals) will tell you,​ there is​ a​ more practical and effective way to​ attract the​ right market to​ your Internet business website,​ which takes advantage of​ three Internet facts: (1) Most,​ if​ not all,​ Internet users go to​ cyberspace for INFORMATION; (2) in​ seeking information,​ the​ common first step for an​ Internet user to​ take is​ to​ go to​ a​ search engine website,​ enter the​ keywords for his search,​ and click on​ one of​ the​ recommended sites spewed out; and,​ (3) there are only a​ few popular search engines on​ the​ Internet that searchers go to​ (SEO consulting firms know the​ ones that really count and keep up with their algorithm).

To get targeted visitors,​ therefore,​ you​ need to​ find a​ way (either by yourself or​ through the​ expertise of​ an​ SEO consulting company) to​ get the​ popular search engines to​ list your website as​ close to​ the​ top of​ their list based on​ the​ most common search keywords entered by the​ searchers that refer to​ information that your website provides. Performing this “trick” successfully is​ what Search Engine Optimization (SEO) is​ all about.

In a​ nutshell,​ SEO is​ a​ set of​ strategies implemented on​ a​ website that,​ when “crawled through” by the​ search engine “spiderbot”,​ gets evaluated with a​ high relevance score so that it​ gets listed high in​ the​ results based on​ the​ keywords entered. Different SEO consulting groups apply different strategies to​ achieve this objective but will invariably use some of​ the​ strategies listed below:

a. Keyword Selection – in​ registering your site with the​ search engines,​ SEO consulting firms will choose the​ keywords that: (1) your website’s information is​ responsive to; and,​ (2) the​ user will most likely enter when he is​ searching for the​ information you​ have.

b. Meta tag Optimization – This is​ another common strategy used by SEO consulting firms. Meta tags are normally found in​ the​ remarks page of​ your HTML code. SEO consulting firms will embed as​ many of​ the​ responsive keywords here because the​ search engine “spiderbot” always “crawls” through them.

c. Content Optimization – SEO consulting firms will make sure that your website has a​ lot of​ information (either on​ the​ website itself or​ in​ the​ files that it​ hosts) that contains the​ relevant keywords.

d. Link Building – a​ SEO consulting team will use their resources and databases to​ build an​ arsenal of​ one way inbound links from relevant and content rich sites.

When do you​ know that you​ need the​ help of​ an​ SEO consulting firm or​ individual? Here are a​ few tips to​ help you​ decide:

• if​ you​ have experience in​ SEO,​ by all means do it​ yourself and save some money. If,​ however,​ you​ do not know where to​ start,​ it​ always makes sense to​ contract the​ services of​ an​ SEO consulting firm so that you​ do not have to​ go through the​ “hit and miss” ordeal.

• if​ you​ are not in​ a​ hurry and would like to​ let your website grow in​ popularity over time,​ then you​ can afford to​ “wing it” by first building your website,​ telling (or emailing) your friends to​ pay your site a​ visit and refer it​ to​ their friends. in​ case,​ however,​ time is​ critical for you,​ then an​ SEO consulting firm might be your best option.

• if​ you​ are running on​ a​ shoestring budget,​ then you​ really don’t have much of​ a​ choice but to​ optimize your website by yourself or​ seek financing if​ you​ are serious about making it. on​ the​ other hand,​ if​ your website has a​ well-thought of​ business plan with budget allocations for promotions,​ then your money on​ this aspect is​ well-spent if​ you​ opt to​ hire an​ SEO consulting firm to​ promote your website for you.

A final word of​ advice: if​ you​ decide to​ hire an​ SEO consulting firm or​ individual,​ choose carefully. While rates should be one of​ the​ criteria for SEO consulting firm selection,​ equally important should be experience and reputation. Do not be blinded by bargain and low priced offers that are too good to​ be true. if​ an​ SEO consulting firm practically gives away its service,​ you​ should be really wary. you​ could end up spending more than you​ bargained for in​ terms of​ damage control efforts,​ money,​ time,​ and lost opportunities if​ the​ SEO consulting firm you​ select is​ the​ wrong one.

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