SEO By Owner In Three Easy Steps

SEO By Owner In Three Easy Steps

You have two choices to​ consider when trying get your site ranked higher in​ search engines. you​ can hire a​ Search Engine Optimization Company that is​ an​ expert in​ the​ field or​ if​ you​ have some time,​ you​ can do it​ yourself.

Research your Keywords

Ask yourself what keywords you​ think someone might type in​ when searching for products you​ sell or​ services you​ provide. Though a​ keyword may be only one word it​ is​ usually a​ phrase made up of​ keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or​ services online.

After a​ quick brainstorming session write down all that you​ were able to​ come up with. Make sure to​ consider geographical phrases if​ they are important to​ your customers and don’t forget of​ alternative words that could be used (an example could be “new car Littleton”). Make sure to​ surf the​ websites of​ your competition to​ get more ideas until you​ can come up with a​ list in​ the​ neighborhood of​ 20 to​ 30.

Now you​ should take two keywords from your list that you​ feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords and harder to​ achieve higher ranking with. if​ your goal is​ to​ obtain a​ high ranking for the​ term “auto insurance”,​ the​ path to​ achieving it​ may be long. Try to​ make your keywords the​ ones that are most related to​ your business and not riddled with vagueness or​ extremely competitive. Make each phrase about two or​ three words in​ length like the​ previous example.

Now that we have your keywords we will move on​ to​ the​ next step.

Site Text

Your site text is​ made up of​ the​ wording that is​ on​ your web page. There is​ a​ phrase for search engines and it​ is​ content is​ king. Search engines love unique content and your keywords should be placed in​ key locations within the​ content so Google understands the​ relevance your site has to​ them. Also make sure that your copy reads well around them as​ it​ needs to​ make sense for your visitors who are most important.

Keywords can be placed in​ headings,​ at​ the​ top of​ pages,​ in​ bold or​ italics,​ used as​ link text for other pages of​ your site and in​ your title tag.

Add additional content after you​ are finished tuning up your webpage. Give more detailed descriptions of​ the​ products and services you​ offer. Provide a​ frequently asked questions page and pages of​ articles that pertain to​ your products or​ services.

With your design you​ should keep in​ mind that search engines cannot read images nearly as​ well as​ text. Sites that are made up with excessive flash or​ pictures really impede how well they can read the​ content of​ your site.

Link Building

A common way of​ thinking about links is​ that every link from another site that leads to​ yours is​ a​ vote for the​ popularity of​ your site. Every quality link you​ receive can improve your search rankings.

The quality of​ your inbound links is​ more vital than the​ quantity. the​ preferred and more valuable link is​ from sites that are relevant to​ your niche and with authority (highly regarded in​ the​ niche). a​ quality directory with relevant categories is​ another example. Just a​ few quality links with authority can have more value for your site than hundreds of​ lesser quality. Think of​ it​ like you​ do your personal business network. Both can have a​ strong effect on​ the​ success or​ failure of​ your business.

Take time to​ consider all the​ other relevant websites in​ your niche such as​ organizations,​ industry affiliates and non-competing companies. Send them a​ email introducing yourself,​ your products and services and explain how your website could benefit their visitors. Then politely suggest that they create a​ link to​ your website from theirs.

Record the​ Results

Over time you​ should watch and record your search engine rankings by doing a​ Google search for your chosen keywords to​ see where you​ rank. you​ can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of​ your website.

Continue to​ add to​ your websites content and increase the​ links to​ your website over time. This needs to​ be an​ ongoing effort for as​ long as​ you​ want visitors to​ your website.

As you​ continue to​ record the​ results of​ your efforts you​ should see the​ traffic increase and with that your sales. Know where your visitors are coming from so you​ can continually monitor your marketing efforts successes. Only by measuring it​ do you​ know where and how to​ improve it.

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