SEO Basics For Small Businesses

SEO Basics For Small Businesses



SEO Basics for Small Businesses
In the​ context of​ search engine optimization,​ many people equate an​ optimized site to​ a​ site with impressive search engine rankings .​
Sprinkle a​ little fairy dust over here and waive the​ magic wand over there and wallah.. .​
a​ magnificent dish of​ first page rankings for the​ Internet's most competitive keyword terms .​
[enter annoying alarm clock signaling the​ end of​ euphoric online marketing dream sequence]
The fact is,​ if​ you​ think you​ are going to​ achieve rankings for competitive keyword terms simply by adding a​ few keywords to​ your website,​ you​ need to​ pinch yourself because you're dreaming .​
Perform a​ search for your primary keyword terms and you​ will see a​ descending list,​ several pages deep of​ websites that have been optimized with varying degrees of​ success .​
The key is​ to​ understand the​ factors that differentiate those that rank on​ the​ first page from those that don't.
The attributes that determine search engine rankings can be classified into two basic categories; on-page factors and off-page factors .​
In the​ most basic sense,​ on-page factors have to​ do with attributes within your web site and off-page factors have to​ do with attributes that occur outside of​ your web site .​
In a​ way,​ on-page factors tell the​ engines what you​ think of​ yourself,​ while off-page factors tell the​ engines what the​ Internet at​ large thinks of​ you.
Let’s tackle the​ on-page factors first,​ shall we? the​ first step is​ to​ determine the​ keywords that people search for when they are looking for the​ products or​ services you​ have to​ offer .​
Keyword tools such as​ WordTracker and KeywordDiscovery let you​ know how many people search for a​ particular search term and provide suggestions for related keyword terms .​
Use the​ tool to​ match two to​ three appropriate keywords to​ each of​ the​ web pages within your site .​
Once you’ve selected your keywords,​ incorporate then into the​ various html elements of​ your web pages including the​ title tags,​ meta tags,​ header tags,​ ALT tags,​ and body content .​
This will ensure that the​ search engines categorize your pages for the​ keywords you​ are targeting.
OK,​ so now we've got all the​ on​ page stuff hammered out,​ your site should start its meteoric rise to​ the​ top of​ the​ engines,​ right? Well,​ not exactly .​
It depends on​ how competitive your keyword terms are .​
[enter off-page factors] Off-page factors have to​ do with the​ quantity and quality of​ incoming links from external web pages .​
The algorithms that determine search engine rankings depend heavily on​ external linking in​ assessing the​ authority or​ trustworthiness of​ web sites .​
In turn,​ sites that have achieved authority status end up ranking higher than those who have yet to​ achieve such status.
A quality backlink is​ a​ link from a​ subject relevant web page that contains the​ keyword you​ are trying to​ rank for in​ the​ anchor text of​ the​ link .​
There are many ways to​ obtain quality backlinks .​
Submit your site to​ Internet directories such as​ Yahoo or​ DMOZ.org,​ ask your business partners or​ other friendly websites to​ link to​ you,​ or​ consult with a​ professional search engine marketing firm who is​ credentialed in​ the​ art of​ link building.




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