SEO As A Destination

SEO As A Destination

Search Engine Optimization (SEO) is​ a​ phrase that can appear to​ be a​ catchall. it​ seems these words are floated around whenever anyone talks about marketing on​ the​ Internet. it​ can even become easy to​ simply think of​ the​ term in​ context of​ something we don’t understand so we ignore it. However,​ to​ ignore SEO is​ to​ invite a​ slow death to​ your online business.

Search Engine Optimization is​ the​ goal,​ not the​ specific process. Essentially what it​ means is​ that that you​ must use a​ variety of​ marketing tools to​ achieve Search Engine Optimization (SEO).

Too many people think of​ SEO as​ a​ tool,​ but if​ it​ is​ where are those who know how to​ use it​ that way? I realize I may be arguing semantics,​ but optimization can only take place as​ you​ rely on​ other tools in​ your marketing tool belt.

Imagine SEO as​ a​ town and marketing as​ your car. There are multiple components that make it​ possible for you​ to​ drive your car – that is​ the​ combined marketing needed to​ move your business ‘car’ from a​ place called Idea to​ another called SEO.

There are many businesses that like the​ place called Idea and never seem to​ understand that they need to​ take their idea and transport it​ to​ a​ place where others can see it.

I am always surprised to​ see individuals who develop sites with no idea of​ the​ end goal. the​ misperception is​ that the​ end goal is​ website development not SEO.

The hope seems to​ be that if​ the​ website is​ on​ display that will be enough for customers to​ find the​ owners idea and buy into it. the​ truth,​ sad as​ it​ may be,​ is​ that you​ misplaced your goal.

Your goal should be to​ take your business and make it​ as​ well known as​ possible so that people will want to​ come to​ your site. you​ do this when you​ optimize your site for search engines.

Why does it​ matter?

If search engines do not detect your site as​ well developed (by their standards) you​ will not find your site ranked very well. Since most consumers arrive at​ sites as​ a​ result of​ an​ online search it​ makes sense to​ work to​ improve your marketability though optimization.

How do I do that?

You optimize your site by making sure your site design is​ infused with keyword rich content. What that means is​ that you​ choose a​ word or​ series of​ words that help identify what your site does. Then you​ make sure those words are used frequently and tastefully throughout your site. Search engines look for those common phrases and will improve your ranking based on​ the​ collective use of​ the​ targeted phrase.

From that point you​ work on​ ancillary strategies like backlinks and other traffic building events that continue to​ improve your visibility by search engines.

The truth is​ without SEO as​ your ultimate goal you​ will never fully realize the​ potential in​ your dream of​ online business. Keep working to​ uncover as​ many facets in​ SEO as​ possible and then make that your goal. Your dream will grow large when you​ shift your focus from SEO as​ a​ tool to​ that of​ important destination.

SEO As A Destination

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