SEO Are Your Banner Ads Working For You

SEO Are Your Banner Ads Working For You



Banner ads are going out of​ style as​ a​ pay-per-click way of​ garnering income. However does this mean that you​ should discard your banner ads and trade them in​ for another type of​ SEO.

There are several ways that tell whether or​ not your banner ad is​ worth keeping.

You need to​ somehow keep track of​ your page Impressions. This term is​ the​ number of​ times a​ particular web page has been requested from the​ server. Advertisers are interested in​ knowing how many page views they are being offered before they do a​ banner exchange with you. if​ you​ don’t have a​ high rate of​ page impressions then the​ banner ad is​ not doing much for you.

Another thing to​ do is​ examine your Click-through rate (CTR). This describes the​ ratio of​ page views to​ clicks. it​ tells you​ in​ the​ form of​ a​ percentage the​ total number of​ web visitors who actually clicked on​ the​ banner ad. the​ typical click-through-rate of​ payment is​ a​ measly 1 percent and if​ you​ are not even making that then the​ program is​ not working for you.

If you​ are thinking of​ starting a​ banner ad click through or​ pay per click type ad campaign you​ should make sure that the​ banner relates to​ your web content. Otherwise you​ could confuse both search engine spiders and people looking for you.

It is​ also a​ good idea to​ put banner ads at​ the​ top of​ the​ page rather than further down. Yet another tip is​ to​ link the​ banner ad to​ the​ page on​ your web page that features the​ same as​ it​ helps raise your rankings in​ the​ search engine. the​ hitch with this and also the​ reason why trading banners may not be worth your time is​ that many banner exchanges won't do the​ trade with you​ unless you​ can guarantee that you​ will place the​ banner on​ your home page!




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