SEO And Semantics For Successful Sem

SEO And Semantics For Successful Sem



Semantics is​ not something new to​ the​ internet or​ websites. Semantics have been around since the​ ancient ages and we use them almost everyday in​ some situation or​ the​ other,​ vocally or​ in​ writing. Effective communication today consists of​ grammar,​ punctuation,​ sentence structure etc. But here is​ the​ surprising part: there are different sets of​ semantics being used around the​ world.

In English,​ you​ will not find the​ use of​ Õ or​ ¿ as​ they are not English semantics. These differences can create problems in​ delivering effective communication through a​ semantic web.

HTML

HTML stands for HyperText Markup Language and it​ is​ like the​ universal web language. HTML is​ an​ easy to​ use and flexible code/language where you​ can integrate text and graphics together to​ create a​ scalable website. But HTML has one major drawback. Although it​ can define what content to​ place where on​ a​ web site page,​ it​ can’t really discern the​ relationship between the​ content and its use for providing valuable results for various user queries. This is​ exactly the​ reason why SE’s exist.

For example: There is​ a​ HTML page of​ product listings. the​ HTML code will define this as​ but it​ will not be able to​ identify item #2342 as​ a​ lip moisturizer that costs $3.99. This is​ the​ limitation of​ HTML and it​ will only be able to​ identify a​ text block that describes the​ lip moisturizer and it​ should appear right next to​ the​ image of​ the​ product.

SE’s on​ the​ other hand use proper semantics to​ identify the​ relationship between various chunks of​ text on​ websites. the​ semantics help the​ visitors to​ identify the​ relationship between the​ lip moisturizer and its image.

There are two objectives that can be accomplished by web site owners by using different semantic standards. Firstly,​ the​ semantic standards will enable different web site designers to​ describe web site content accurately to​ SE’s and secondly the​ semantics will facilitate a​ clearer mode of​ communication between SE spiders and the​ web site. as​ a​ result,​ your website will get targeted traffic.

RDF/ OWL/ XML

As you​ have learnt that there are certain limitations of​ HTML and hence to​ fight these limitations,​ different programming languages have been developed. Some of​ the​ programming languages include RDF or​ Resource Description Framework,​ OWL or​ Ontology Web Language and XML or​ eXtensible Markup Language. These programming languages have increased the​ usefulness multifold for the​ web.

If you​ use only HTML then it​ will not be possible for the​ search engine to​ produce useful links for keywords like ‘graphic designers in​ Florida’. the​ SERP’s will display numerous graphic designer sites from all over the​ world,​ out of​ which some will be situated in​ Florida. it​ is​ not that this specific information is​ not available; the​ fact of​ the​ matter is​ that it​ is​ contained within web pages of​ different sites,​ all of​ which are indecipherable to​ web spiders.

W3C and Semantics

The W3C or​ the​ World Wide Web Consortiums primary objective is​ to​ standardize,​ and improve www. it​ is​ a​ daunting task and will also entail the​ standardization of​ different development tools,​ programming languages,​ as​ well as​ browser specs.

Among many challenges,​ one of​ the​ important is​ the​ standardization of​ the​ semantic web technology,​ which is​ under construction. One of​ the​ problems is​ that there is​ nothing as​ universal semantics. the​ semantics for English will not go with the​ French semantics. the​ writing styles like a​ research article with footnotes and bibliography is​ different from a​ blog and hence will employ different types of​ semantics. This makes W3C standardization of​ semantics virtually impossible.

Semantics and SEO

The main objective of​ creating semantic standards is​ for making the​ websites easily viewable or​ readable on​ different machines or​ browsers. Standardization of​ semantics will allow the​ SE’s to​ spider the​ content and index it​ based on​ specifics. a​ good SEO will be able to​ do this during site optimization and you​ can very well imagine the​ kind of​ positive results that will arise out of​ optimization of​ semantics.

The future will see search engine users being able to​ access local events,​ news,​ local sales,​ and compile content which is​ similar from multiple sources access the​ data within a​ user-defined context.

The standardization of​ semantics is​ still in​ its early phases and we will have to​ wait some more before we get to​ benefit from the​ entire process.




Related Articles:




Powered by Blogger.