SEO And The Phone Directory

Imagine a​ time when the​ invention of​ the​ telephone was new. Let’s pretend there was a​ small firm that determined they would make a​ directory available with all the​ names and phone numbers of​ the​ citizens of​ the​ town.

The marketing department,​ small as​ it​ was,​ decided that they would list the​ most prominent citizens first,​ which or​ course made the​ successful citizens happy,​ but did little to​ make the​ other citizens feel that this approach was a​ form of​ discrimination.

No wanting to​ offend the​ citizens of​ that town the​ firm went back to​ the​ drawing board. it​ was suggested that perhaps it​ made sense to​ list the​ phone numbers numerically. the​ problem was you​ had to​ know an​ individuals phone number to​ link them up with their name.

One after another the​ directories were printed and distributed with phone customers feeling as​ if​ the​ entire process was unfair. So the​ phone directory firm started listening to​ the​ people they served.

In our fictitious story in​ our fictitious town the​ directory publisher determined that after several tries to​ make people happy he would simply list the​ customer alphabetically by last name. Oh,​ there were still those who felt there must be a​ better way,​ but at​ least people could find each other easily and the​ system was based on​ something other than preferential treatment. in​ time it​ was accepted as​ normal.

This story is​ a​ bit like indexing websites using Search Engine Optimization (SEO).

For some savvy webmasters it​ was easy to​ crack the​ code in​ learning how to​ get their client’s websites indexed and ranked well early in​ the​ history of​ search engines. in​ fact,​ some websites learned how to​ work the​ system well enough that their site pages were listed in​ at​ least all of​ the​ first page positions. That’s when search engines learned that the​ fair and equitable ideas related to​ search engine rankings were only serving those fortunate to​ know how to​ manipulate the​ system.

Refinements continued to​ be made and webmasters and designers needed to​ reevaluate strategies. in​ the​ end the​ black hat methods that had been in​ use were abandoned for the​ most part and actual quality in​ content and keyword positioning were implemented and expected.

It seemed the​ search engines grew up and webmasters learned it​ was time to​ play fair. New rules were in​ place and strategists had to​ revise their plans in​ order to​ help their clients fit in​ this new search relevant environment.

So,​ today,​ when you​ hear Internet marketing experts talk about the​ need for quality keyword rich content they are carefully guiding you​ to​ a​ method of​ significantly better long term placement in​ search engine rankings.

The phone book operates on​ a​ principle that does not play favorites,​ so do search engines for the​ most part. the​ primary difference is​ you​ can affect the​ outcome of​ your site rankings you​ simply need to​ learn how to​ best adapt to​ the​ requirements of​ the​ search engine and improved rankings will follow.

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