SEO And The Content Between The Jingles

SEO And The Content Between The Jingles

Have you​ ever wondered why radio stations use jingles? a​ mini-song (jingle) is​ played several times each hour. Listeners can get to​ the​ place where they know that jingle by heart and can sing it​ even when the​ radio is​ off. the​ jingle is​ used going into a​ weather break or​ back into music. the​ jingle seems ever present on​ radio,​ but why?

The reason many radio stations use the​ jingle is​ the​ same reason online business conforms to​ Search Engine Optimization (SEO). the​ more you​ tastefully use either the​ jingle for radio or​ keywords for your business website the​ more visibility you​ generate.

If done correctly the​ keywords that you​ use in​ the​ totality of​ your content will be very apparent if​ the​ reader is​ looking for it,​ but undetectable to​ most readers. That means that the​ content is​ not ‘stuffed’ with keywords or​ key phrases. the​ content should flow very naturally without feeling as​ though you​ are tripping over the​ same words over and over again.

It’s the​ same way with radio jingles,​ they are audibly present,​ but should mesh well with everything else that is​ offered on​ the​ airwaves to​ allow the​ repeated message to​ be absorbed in​ an​ acceptable way.

SEO can be a​ bit like picking the​ best keyword to​ brand your site and utilizing them to​ your advantage while making sure the​ overall content of​ your site is​ worthwhile to​ your site visitor.

We’ve all logged into sites that either overdo the​ keywords or​ have content that is​ less satisfying than it​ would be if​ they would stick to​ the​ primary directive. Not only is​ it​ no fun to​ try to​ read from these sites it​ is​ also a​ key motivator in​ deciding not to​ return.

One of​ the​ secrets to​ SEO keyword phrasing is​ to​ write an​ article that conveys a​ thought. Structure your descriptions and company data to​ help the​ reader clearly understand what you​ do,​ while the​ infusion of​ keywords takes a​ necessary second place. Yes,​ keywords are vitally important,​ but not at​ the​ expense of​ losing prospects just when you​ get them to​ visit your site.

In a​ best-case scenario the​ reader should have no ‘first blush’ clue as​ to​ what your keyword or​ phrase is. They begin reading your content because they believe it​ will assist them in​ understanding the​ product or​ topic better. the​ information should be sound enough that the​ consumer leaves satisfied that they found quality information.

This can be a​ thin line to​ walk,​ but it​ is​ important to​ give search engines the​ keywords they need to​ rank you​ without making your website something that attempts only to​ cater to​ search engines. Real people will be reading your site as​ well.

Many businesses that try to​ stuff keywords into their content are often losers on​ two fronts. First they do not appeal well to​ consumers that will actually be the​ ones making the​ buying decisions. Secondly as​ search engines continue to​ refine and advance their methods of​ selection they will often detect ‘stuffing’ and penalize the​ site accordingly.

Keywords can help consumers and search engines connect with your site,​ but just like jingles on​ radio there is​ a​ need for quality content in​ between.

SEO And The Content Between The Jingles

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