SEO 6 Steps To Help You Avoid The Search Engine Blackball

SEO 6 Steps To Help You Avoid The Search Engine Blackball



Search engine optimization refers to​ techniques and methods to​ get your page ranked high on​ web search engines. Unfortunately,​ many webmasters use unprincipled or​ deceitful means to​ make their way to​ the​ top of​ their ranking. While ‘black hat’ methods may get you​ quick and easy results,​ getting caught (which is​ becoming easier as​ search engines improve) will get you​ blackballed or​ blacklisted,​ which will be more trouble than it​ is​ worth.

Avoid getting blackballed – stay away from the​ following black hat SEO practices,​ no matter if​ they promise you​ high page rankings: the​ following are black hat SEO techniques that can get you​ blacklisted.

1) Hidden Text

This is​ done by including content that is​ not visible to​ visitors,​ but detectable by search engines. Unfortunately,​ most search engines have learned to​ recognize hidden text as​ an​ attempt to​ increase page rankings,​ as​ well as​ consider this as​ search spam – which rates an​ automatic blackball for your site.

2) Automated Submission Methods

This refers to​ using software to​ submit your site to​ web engines for indexing. Most available software for this purpose is​ not worth the​ money you​ spend on​ them and may even mark you​ as​ a​ search spammer,​ which will result in​ your page kicked out of​ search engine indexes. it​ is​ still best to​ submit your site to​ search engines on​ a​ monthly basis – it​ may be tedious but well worth the​ time you​ spend.

If you​ wish to​ avail of​ software to​ make submissions easier,​ choose one which puts you​ on​ the​ page,​ enters the​ information for you​ to​ review,​ make edits and complete a​ hand submission to​ the​ search engine.

3) Doorway Pages

These are created for the​ specific purpose of​ ‘capturing’ search engine interest without giving value to​ site visitors. These pages are designed for search engines,​ not human visitors. Search engines have been known to​ blackball sites using this method because they provide no value or​ utility to​ search engine users who get referred to​ these pages under false pretenses.

4) Free for All Links

While free and do not require reciprocal links,​ these are seldom –if ever- indexed by search engines,​ and will not benefit your site at​ all. Most of​ these are spammed pages and will not attract visitors to​ your site.

There are ethical SEO practices that are just as​ effective in​ increasing a​ page’s rank rating. These methods can bring your site long-term benefits and will certainly not lead to​ your site getting blacklisted.

5) Quality Content

The best way to​ optimize your site will always be by providing quality content to​ visitors. Bear in​ mind that search engines exist for the​ purpose of​ guiding their users to​ relevant,​ informative sites – a​ search engine that leads its users to​ ‘high ranking’ pages that have minimal or​ useless content will quickly die a​ natural death in​ the​ internet world.

In a​ way,​ the​ best way to​ get high page rankings on​ search engines is​ to​ meet their standards – and the​ first step in​ this is,​ as​ said,​ by providing quality content and information that visitors will appreciate and link to. This feeds into the​ search engine’s criteria for value to​ their users – and will ensure that your site will always be given favorable ‘referral’ not only by the​ search engine but your visitors as​ well.

6) Inbound Links

Link building is​ another technique used in​ building page rank. the​ major search engines base their page rank not on​ the​ number of​ visitors your page has,​ but how many quality,​ content-related sites incoming links you​ have. Although time consuming,​ it​ would be worth it​ to​ make the​ effort to​ build links with relevant sites. Use link exchanges,​ directory submissions,​ and article submissions to​ help you​ find sites that can provide back links that will increase your page rank. you​ may also consider participating in​ forums or​ blogs which allow you​ to​ leave a​ link to​ your site without being considered a​ spammer.




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