Responsive Email Is A Key To Successful Email Marketing

Responsive Email Is A Key To Successful Email Marketing

Creating and sending a​ promotional email letter that receives the​ maximum response rate is​ at​ the​ heart of​ any successful online business. But what is​ a​ “responsive email”? How do you​ compose it? There are a​ few principles a​ responsive email letter is​ based on. if​ you​ follow them,​ you’ll never be at​ disadvantage:

The Subject line. the​ subject line is​ a​ presentation of​ your message. I would even say that it​ is​ the​ subject line determines whether the​ recipient will open your message or​ not. if​ you​ send a​ commercial letter,​ your main purpose is​ to​ have the​ recipient open your message. So,​ the​ subject line must to​ intrigue and rouse the​ people’s curiosity. Put some “tease” in​ your subject but do not reveal what your message is​ about completely. Teases should speak to​ the​ offer that the​ recipient is​ going to​ find inside the​ letter – but not too much – make them open it​ to​ find out for sure. a​ good tease may sound like: “Discover the​ new technique how to…”,​ or​ “The amazing inside secrets…”,​ or​ “Download the​ new improved version of… ” etc.

The salutation. Yes,​ a​ personalized message beginning with “Dear John,​” is​ better. it​ looks more professional and makes a​ feel that you​ care about every prospect individually. a​ personalized message helps build credibility in​ relationship between you​ and your prospects. That’s why on​ your opt-in form you​ should ask your subscribers to​ provide their first name together with the​ email address.

The message body. We’ll examine two aspects here: content – what your message is​ about and presentation – in​ what manner you​ present the​ information.

Message content. This is​ where people often get confused. What to​ tell to​ the​ readers so they would want to​ buy from you? Tell them about the​ benefits of​ your product. Remember that people don’t care about you​ personally or​ your organization,​ they do want to​ know how they can benefit from your offer,​ how your offer can solve their problems or​ make their lives easier. That’s what they need.

A great idea that always works for your is​ a​ free bonus or​ special offer. you​ should give them something for free in​ addition to​ their purchase.

Typical offers may include:

• Special Reports - you​ are simply promising them an​ instant access to​ some free content after their purchase.

• Software Trials - if​ you​ are developing and promoting your own software programs,​ you​ could promise a​ free trial of​ the​ new version of​ your software,​ or​ an​ other software in​ the​ form of​ a​ download.

• Discounts- you​ can offer discounts on​ particular goods when they become available,​ and the​ only way to​ gain access to​ these discounts is​ by purchasing your product.

• Email mini-course - you​ can also offer people an​ email mini-course that will teach them something specific about their market,​ and will then allow you​ continue communicating with them in​ the​ future.

• E-books – if​ you​ sell an​ e-book,​ you​ could offer it​ for free to​ your subscribers who purchase your product.

• Tips and News – similar to​ the​ email mini-course. you​ are just promising to​ send them regular emails with useful content that helps make their lives easier.

Always end the​ body of​ the​ letter with clear instructions what action you​ want the​ reader to​ take. There must not be any ambiguity. the​ reader must exactly know what you​ want him to​ do now.

But don’t stop there. Add a​ “P.S.” and “P.P.S.” that persuade the​ reader to​ buy from you,​ repeat the​ offer and call-to-action.
Text presentation. you​ may have a​ lot to​ say about your product benefits and your offer. But the​ trick is​ to​ say it​ in​ a​ way that is​ easy to​ read,​ and clearly lays out the​ main aspects. People are busy and they don’t have much time to​ spend on​ one email. Keep in​ mind that people don’t read the​ message,​ they scan it. So,​ you​ have to​ structure your letter in​ a​ manner that all important information grabs the​ reader’s attention.

Don’t write in​ long sentences. Separate the​ text in​ paragraphs with 4-5 sentences in​ each paragraph. Use bullets to​ represent your offer benefits. Use underlining,​ bold and italics as​ ways to​ call attention to​ important elements but do it​ wisely.

The closing. it​ should always be done by the​ most senior person in​ your organization – preferably someone with a​ title. This is​ about credibility.

You should always remember that you​ can create several email messages and test one email approach versus another. Simply divide your list in​ two groups,​ and send the​ version a​ to​ one half,​ and the​ version B to​ the​ other. Then compare the​ results. What version is​ more responsive and what is​ not. you​ can then use the​ more successful version of​ you​ email letter for future communication with your prospects.

Take care of​ these aspects and your email marketing efforts will be rewarded!

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