Permission Email Marketing Tips For Offline Small Business Owners

Permission Email Marketing Tips For Offline Small Business Owners



Unless your small business is​ situated under a​ rock,​ you've probably heard something about email marketing by now,​ and you​ may have even wondered if​ it's time for your small business to​ get into it.

In its simplest terms,​ email marketing means communicating with consumers through email. But there's a​ big difference between trying to​ talk to​ consumers who never asked to​ be talked to​ in​ the​ first place,​ and talking to​ your own customers,​ who at​ some point have said,​ "Yes,​ I'd love to​ hear from you."

That's where permission email marketing comes in. Permission email marketing means giving valuable information to​ consumers who have requested to​ receive it. it​ is​ the​ ONLY legitimate way to​ send an​ email marketing campaign,​ and it​ is​ the​ only way your small business can benefit from email marketing.

But how do you​ get your customers to​ say "I do"?

If you​ have an​ online business,​ or​ if​ your offline business has a​ website that receives many visitors,​ compiling subscribers can be as​ easy as​ adding a​ subscription box to​ your website. you​ would offer users something valuable,​ like a​ periodical newsletter or​ emails with discount coupons and,​ in​ return,​ your users would subscribe to​ your mailing list.

Sounds great. But what if​ your business is​ primarily offline,​ and what if​ you​ don't even have a​ website?

Many businesses think that's reason enough to​ step out of​ email marketing altogether. But what they're missing here is​ that compiling a​ permission email marketing list offline can be as​ easy,​ if​ not easier in​ some instances,​ as​ building a​ list online.

We have advised many clients on​ tips to​ collect email addresses at​ the​ point of​ purchase. Here are some of​ our favorite tactics:

- Collect business cards,​ Offer a​ prize.
This is​ one of​ the​ oldest,​ most proven methods of​ collecting customer information in-store. Your prize doesn't even have to​ be huge. if​ you​ own a​ restaurant,​ it​ can be as​ simple as​ a​ free dinner for two. if​ you​ own a​ hair dresser,​ it​ can be as​ easy a​ 50% off coupon towards their next cut. the​ beauty here is​ that customers who submit their business cards have expressed genuine interest in​ your products or​ services. So when you​ contact them by email with further offers,​ you​ know you're talking to​ people who want to​ buy what you're selling.

The one thing to​ keep in​ mind here is​ that you​ MUST inform users that by submitting their business cards,​ they are agreeing to​ receive email communication from you. This can be as​ simple as​ adding a​ sign to​ the​ business card drop-off box saying: "We will send you​ an​ email to​ notify you​ if​ you​ have won. We may also send you​ periodical emails with special offers and announcements. if​ you​ do not wish to​ receive emails from us,​ please write 'No Email' on​ your business card."

- Start a​ V.I.P. Club
Many consumers like the​ idea of​ belonging to​ something exclusive,​ and receiving offers that are extended only to​ a​ select group of​ people. the​ labor on​ your part is​ minimal. It's as​ easy as​ keeping a​ notebook by the​ cashier. as​ a​ customer comes up to​ complete a​ purchase,​ casually tell them about your businesses' V.I.P. Club and ask them if​ they would like to​ join. Customers will appreciate this if​ you​ position it​ as​ a​ rewards club,​ or​ a​ way to​ say "Thank you,​ we love to​ have you​ around" to​ your most loyal customers. of​ course,​ you​ should offer V.I.P. Club membership to​ any of​ your consumers,​ as​ you​ may find,​ once you​ start emailing them offers,​ that's a​ great way to​ build your most loyal customers. Make sure the​ offers you​ send them are,​ in​ fact,​ exclusive,​ and that you​ email V.I.P. Club members often enough,​ but not too often to​ become annoying (once or​ twice a​ month is​ usually a​ good interval).

Again,​ when you're collecting customer emails for the​ V.I.P. Club,​ make sure your customers know they're signing up to​ receive email offers from you.

***
These are just some ideas to​ get your permission email marketing subscriber list started. the​ best news here is​ that compiling a​ list is​ actually the​ toughest part of​ managing an​ email marketing campaign. as​ long as​ you're using an​ email marketing manager program that's specifically designed for small businesses like yours,​ the​ rest of​ the​ process is​ a​ breeze.

Creating a​ campaign involves little more than selecting a​ professionally-designed template,​ typing text and choosing a​ few good images. Your campaigns will be scheduled and sent automatically,​ so you'll never have to​ worry about being involved in​ that part.

What you​ will get to​ do (and this is​ probably the​ most exciting and most rewarding part of​ email marketing),​ is​ analyze your campaign after it's been sent. You'll be able to​ see how many people opened your email message,​ how many people clicked on​ each link within the​ message and,​ best of​ all,​ exactly who did what. Now that's what we call accurate,​ detailed,​ and immediate consumer research (you actually get to​ track your consumers' actions from the​ exact moment they happen). And while you​ would previously pay a​ fortune just to​ get this research data,​ today your small business can send professional email marketing campaigns and track detailed consumer behavior for less than it​ would cost you​ to​ print store flyers.

It's the​ new age of​ marketing,​ and there's never been a​ better time for your offline small business to​ get into the​ game.




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