Permission Based Email Campaign As Important Component Of Email
Marketing

Permission Based Email Campaign As Important Component Of Email Marketing



The objective of​ marketing is​ to​ spark interest,​ provoke curiosity for the​ products and services and generate sales of​ the​ goods. Email marketing is​ just what you​ think – sending messages to​ existing or​ potential customers via email. Email marketing is​ an​ extremely powerful and effective marketing technique; it​ is​ also one of​ the​ most cost effective ways to​ tell the​ world about the​ products and services you​ offer. It's much cheaper than a​ traditional advertising and may have a​ larger impact on​ immediate sales and long-term relationship strength.

Email marketing makes it​ possible for a​ seller and a​ buyer to​ communicate quickly and easily with one another creating a​ trust relationship. It’s “good” email marketing. But we must admit that there is​ a​ reverse side of​ email marketing. Yes,​ I mean Spam. Not all email marketers are warm and fuzzy. There are many among them who send unsolicited email promotions. Sending spam ruins a​ good reputation of​ any legitimate company or​ organization and can turn your happy customers into your worst enemies.

So,​ if​ you​ value your fair name and want to​ build a​ long-term relationship with your clients remember the​ rule number one of​ email marketing - not send unsolicited email.

Send permission-based email messages. the​ core of​ permission-based email marketing is​ that effective,​ targeted email messages are sent to​ a​ carefully controlled list of​ recipients who gave you​ the​ permission to​ contact them. it​ means that people on​ your list requested that you​ send them emails. And you​ would be wiser if​ you​ ask them to​ confirm their wish to​ be added to​ your list just to​ ensure that they didn’t subscribe by mistake,​ or​ that someone else didn’t subscribe them to​ your list. All this will serve you​ as​ a​ proof that you​ are not spamming. Permission-based email marketing allows you​ focusing on​ the​ prospects and customers who are really interested in​ what you​ are offering and are more than willing to​ become repeat customers.

Permission-based email campaign outlines Where to​ start from? How to​ collect people for a​ permission-based email campaign? How to​ manage a​ list of​ collected recipients? Every intelligent email marketer asks himself these obvious questions. We’ll review the​ process of​ putting a​ successful permission-based email campaign into effect below:

1) Get a​ system to​ manage your email marketing subscribers and mailings. You’ll need bulk email management software that will allow you​ create newsletters,​ manage subscribes,​ unsubscribes,​ bounces,​ and view reporting statistics like opens and clickthroughs. you​ can buy a​ program and run your email campaign yourself,​ or​ you​ can pay someone else to​ run it​ for you.

2) Create a​ sign-up form on​ your web site so you​ can start collecting subscribers. if​ you​ already have any lists of​ subscribers that have requested your communications,​ import those lists into you​ email management software.

3) Design a​ good email template for your newsletters. if​ you​ are not a​ HTML email designer,​ you​ can choose a​ template provided with email software,​ or​ hire someone else to​ create a​ template for you. G-Lock EasyMail provides you​ with several email templates within the​ software that can be used free of​ charge. a​ rich library of​ email templates is​ here: http://www.hotemailtemplates.com/

4) Compose the​ content for your newsletter. Your newsletter must contain your logo,​ information on​ your products and services,​ and links to​ your web sites. Send only a​ quality relevant content. Do not send meaningless emails. Check the​ spelling of​ your message carefully. Have someone else read it​ too.

5) Test your email newsletter. it​ would be smart to​ test your email message before sending it​ out to​ the​ world. Send it​ to​ yourself or​ to​ your associates to​ ensure that it​ looks like you​ expected.

6) Send your newsletter to​ your list. Think about the​ frequency of​ the​ email newsletter you​ will be sending. We recommend that you​ send a​ newsletter once a​ month at​ least. you​ can certainly send multiple newsletters if​ you​ sell different types of​ products,​ or​ have multiple email lists with relevant customers. you​ can also send promotional messages from time to​ time offering a​ discount coupon for a​ product or​ service,​ or​ providing your customers with the​ information they may be interested in. Sending your newsletters with a​ consistent frequency will let your subscribers know that you​ are in​ business and care about them. as​ your list grows,​ you​ will notice increased traffic (and increased sales) on​ the​ day of​ and the​ days following an​ email send.

7) Manage your bounces and unsubscribes. It’s nice if​ your email management software does this automatically. Do not send the​ messages to​ bounced email addresses,​ or​ to​ people who unsubscribed.

Wisely and correctly done email marketing can give you​ a​ great return for less investment of​ time and money.




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