Is Your Email Marketing Spam

Is Your Email Marketing Spam



Is Your Email Marketing Spam?
Email marketing can be very effective as​ long as​ it​ is​ not viewed as​ spam .​
This is​ critical because when your email marketing is​ viewed as​ spam,​ it​ will not likely be read by the​ recipient and may not even reach the​ recipient if​ it​ is​ trapped by the​ Internet service providers spam filter .​
For this reason it​ is​ critical for business owners to​ work hard to​ ensure the​ email marketing they use is​ not viewed as​ spam by either the​ recipient or​ the​ recipient’s Internet service provider .​
This article will take a​ look at​ email marketing and specifically how business owners can ensure their emails are not viewed as​ spam .​
The distribution list for an​ email marketing campaign is​ one of​ the​ critical elements which can help to​ ensure the​ emails sent by the​ business owner are not viewed as​ spam .​
Before this can be accomplished it​ is​ important to​ understand exactly what spam is​ .​
Spam is​ essentially email which is​ unsolicited and sent for the​ sole purpose of​ advertising or​ promoting a​ product or​ service .​
Internet users receive mass quantities of​ spam on​ a​ daily basis .​
For some Internet users this quantity of​ spam is​ a​ huge source of​ frustration .​
Other Internet users have become so used to​ the​ amount of​ spam they receive that they barely even notice these emails .​
Neither of​ these scenarios bode well for business owners who are using email marketing campaigns to​ promote their products or​ services .​
Internet users who are angered by these spam emails may react harshly and report your emails to​ their Internet service providers .​
Internet users who do not even notice spam are likely to​ either automatically delete your emails and may block your email address to​ prevent future emails from getting through to​ them .​
Paying special attention to​ your email distribution list and only including recipients who had specifically asked for additional information will help to​ keep your emails from being viewed as​ spam .​
One way to​ acquire email addresses for the​ purposes of​ orchestrating an​ email campaign is​ to​ ask interested customers to​ register with your website and specify whether or​ not they wish to​ receive future emails with additional information,​ advertisements or​ other useful tips .​
This ensures the​ recipients of​ your emails are genuinely interested in​ your products and services and are not likely to​ view your emails as​ spam .​
Another way to​ ensure your emails are not viewed as​ spam is​ to​ offer recipients the​ option of​ being removed from the​ distribution list with each email .​
This is​ important even when the​ recipients specifically asked to​ receive these emails because they are entitled to​ change their opinion at​ any time .​
Offering the​ email recipients the​ opportunity to​ remove themselves from the​ email distribution list whenever they want is​ worthwhile because it​ allows recipients to​ have some control in​ the​ situation .​
This is​ a​ stark contrast to​ spam in​ which the​ recipients feel as​ though they have no control over the​ situation and no way to​ stop the​ spam from bombarding their inboxes on​ a​ daily basis .​
Finally,​ business owners can help to​ ensure their email marketing campaign is​ not viewed as​ spam by including quality content in​ the​ emails they send to​ the​ recipients on​ the​ email distribution list .​
This may include providing feature articles,​ product reviews or​ a​ series of​ short useful tips which will likely be of​ interest to​ all who receive these emails .​
These emails may also include a​ soft sales pitch but this sales pitch should not be the​ focus of​ the​ emails .​
Putting too much attention on​ the​ advertising is​ likely to​ lead the​ recipients to​ assume the​ email is​ nothing more than spam .​
Conversely,​ providing quality information which is​ useful to​ the​ recipient and subtly urging them to​ perform an​ action such as​ making a​ purchase or​ investigating the​ details of​ a​ product can make the​ email seem much more worthwhile and less like spam .​




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