Increase Sales And Make Money Using Googles Adwords

Increase Sales And Make Money Using Googles Adwords

Most Internet users use Google and other search engines on​ a​ regular basis to​ find information,​ products,​ services and more. Most website owners will find that Google directs 2 to​ 3 times as​ much traffic to​ their website than Yahoo and MSN combined. Therefore,​ it​ may be a​ good idea to​ pay Google to​ send focused traffic to​ your website. This can be accomplished by registering for Google’s advertising service – Adwords.

You may already be familiar with this service and don’t even know it. Adwords are the​ paid advertisements that show up on​ the​ right side of​ Google’s search results under "Sponsored Links.". Adwords also appear on​ many commercial and personal pages as​ a​ way for the​ website owner to​ make a​ little money from their website. These advertisements usually carry the​ caption,​ “Ads by Goooooogle” at​ the​ top. the​ service is​ termed a​ pay-for-click service because Google will charge you​ each time an​ Internet User clicks on​ your advertisement and visits your website.

Adwords is​ a​ terrific complement to​ any existing advertising campaign,​ but probably should not be used as​ the​ sole marketing channel for your website. This program allows you​ to​ control your advertising budget by giving you​ the​ ability to​ set the​ maximum price that you’re willing to​ pay,​ per click,​ and also a​ maximum allowable daily advertising budget. you​ choose the​ keywords that you​ would like to​ target,​ bid on​ the​ maximum per click price you’d like to​ pay,​ and Google will send focused traffic to​ your website. According to​ Google,​ Adwords text advertisements boast a​ standard click-through rate four to​ five times higher than traditional banner ads.

Because you​ are paying Google per click,​ you​ need to​ ensure that your traffic is​ highly targeted for your website. it​ doesn’t make sense to​ pay a​ lot of​ money for a​ lot of​ click-troughs and not generate any revenue for your business. it​ is​ important that you​ follow a​ few guidelines to​ ensure that you​ don’t waste your precious advertising dollars:

Choose Specific Keywords

It is​ smart to​ avoid choosing keywords that are too vague or​ general. to​ generate highly qualified prospects you​ have to​ choose very specific keywords. This way,​ competition for the​ keyword will be lower,​ and it​ will cost less per click,​ and you​ won’t be throwing money away on​ expensive,​ unqualified leads. For example,​ if​ you​ only sell Green Widgets,​ don’t bid on​ the​ term “Widgets” it​ is​ too broad and you’ll pay for clicks from people searching for “Red Widgets”

Use Geographical Targeting

It is​ smart to​ start small by limiting your advertisement’s reach to​ a​ selected area. This way you​ can see the​ effect it​ will have on​ sales without spending a​ lot of​ money. Later on,​ you​ can expand to​ other regions; go national,​ or​ even global. if​ your business only caters to​ the​ local community,​ then you​ should only advertise in​ your city and surrounding localities.

Use Proper Grammar and Spelling

This tip may sound like a​ no-brainer,​ but it​ sometimes goes neglected. Whether they want to​ admit it​ or​ not,​ a​ lot of​ people are terrible spellers and possess poor writing skills. But,​ a​ text advertisement that has misspelled words or​ doesn’t read clearly is​ not going to​ get clicked,​ and it​ reflects poorly upon your company. Make sure that you​ check your ads for both spelling and grammar errors. Have a​ friend,​ co-worker or​ employee proof read your ad before submitting it.

Look at​ the​ Competition

No matter what kind of​ product or​ service you​ are promoting,​ chances are,​ someone else is​ doing something similar using Adwords. Search for the​ terms you​ are likely to​ use in​ order to​ size-up the​ competition. Pay attention to​ their ad’s wording,​ titles,​ or​ incentives they use. you​ don’t won’t to​ make your ad exactly like the​ competition,​ but it’s smart to​ know what their doing to​ ensure that your advertisement is​ going to​ be effective.

Stick to​ Your Budget

Create a​ budget and stick to​ it. in​ marketing,​ there is​ a​ saying,​ “I waste half my advertising dollars,​ but,​ the​ problem is,​ I don’t know which half”. It’s difficult to​ know how effective the​ Adwords program will be if​ you’re also utilizing other marketing channels (as you​ should be). When checking out,​ give your customers the​ option to​ let you​ know how they found your website. if​ you​ find Adwords is​ paying off,​ then it​ may be smart to​ increase your budget. it​ also may not be very cost efficient to​ bid for the​ #1 spot for every keyword. the​ #2 position may be almost as​ effective,​ but cost only half as​ much.

If your website doesn’t sell or​ promote anything,​ then it​ doesn’t make sense to​ pay for traffic. if​ this is​ the​ case,​ Google will actually pay you​ to​ display Adwords advertisements on​ their websites. to​ find out more information regarding the​ Adwords program,​ Visit Google’s Advertising Programs.

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