How Vivendi Games Was Saved By World Of Warcraft

How Vivendi Games Was Saved By World Of Warcraft



How Vivendi Games Was Saved By World of​ Warcraft
The unit of​ videogames of​ the​ Vivendi,​ that already it​ was a​ deficitary business for the​ French group of​ media,​ enjoys currently of​ one of​ the​ biggest edges of​ profit of​ the​ industry thanks to​ a​ game: World of​ Warcraft.
The world of​ warcraft game congregated more than 10 million users since its launching in​ 2004 and the​ president of​ the​ Vivendi Games,​ Rene Penisson,​ says that she created a​ new market for the​ company and the​ industry as​ a​ whole .​
I​ believe that a​ great market is​ opening,​ said Penisson to​ the​ Reuters,​ in​ interview after the​ presentation of​ annual results of​ the​ group .​
it​ is​ changing the​ way as​ the​ people play videogames.
The French rival of​ the​ Vivendi,​ Infogrames,​ that controls the​ Atari in​ the​ United States,​ affirmed this month that the​ games online will be the​ engine of​ growth of​ the​ industry and will compose one room of​ all the​ games of​ the​ industry in​ three years .​
World of​ Warcraft is​ a​ game in​ which the​ users makes friends and enemies in​ a​ virtual world formed by druids,​ goblins and fairies,​ and some times find its soul-twin in​ the​ real life .​
Passed year,​ the​ package of​ expansion the​ Burning Crusade surpassed expectations of​ sales and the​ Vivendi waited that the​ same happens with the​ package for the​ game,​ Wrath of​ the​ Lich King,​ that it​ will be launched in​ the​ semester of​ this year.
Between 2003 and 2007,​ the​ Vivendi Games doubled its invoicing for more than 1 billion of​ euros (1,​52 billions of​ dollar) and transformed an​ operational damage of​ about 200 million euros into a​ profit of​ 181 million .​
World of​ Warcraft has been the​ essential element that it​ transformed the​ Vivendi Games,​ said Penisson .​
If the​ Vivendi Games did not have a​ so popular title,​ the​ company never would have obtained the​ affection of​ the​ Activision,​ the​ producer behind the​ successes as​ Guitar Hero and which the​ French group closed a​ partnership of​ 18 billion dollar in​ December of​ the​ passed year,​ Penisson said .​
The Vivendi Games will have between 52 68 percent of​ the​ agreed company Activision Blizzard,​ depending on​ the​ result of​ offers of​ action.
For 2009,​ the​ Vivendi Games foresaw invoicing agreed of​ 4,​3 billion dollar,​ operational profit of​ 1,​1 billion of​ dollar.
Penisson will be the​ director of​ the​ new company .​
the combination of​ the​ two company creates a​ bonanza group in​ terms of​ portfolio of​ products and development potential,​ said it.




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