How To Start An Internet Business Site Layout

How To Start An Internet Business Site Layout



The fourth step of​ how to​ start an​ Internet business involves the​ layout of​ your site. When organizing it,​ two audiences must be considered. Obviously,​ visitors to​ the​ site are the​ first audience. you​ must also keep in​ mind the​ second audience,​ search engine robots. Both audiences are extremely important and,​ fortunately,​ both want the​ same thing.

Lean,​ Mean Layout

Your site needs to​ be clean and quick if​ you​ want to​ be successful. Slow,​ cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the​ action you​ want. Let’s take a​ closer look.

Visitors

The layout of​ your site should allow visitors to​ quickly find information and solutions. to​ achieve this,​ every page should be no more than two clicks from the​ home page. Have you​ ever been on​ a​ site where you​ have to​ hunt to​ find a​ particular page? Poor layouts are aggravating and hurt conversion rates.

Make things as​ easy as​ possible by interlinking between the​ site pages. Every page should have links to​ primary pages and as​ many other pages as​ possible. if​ you​ look at​ good site,​ links to​ primary pages are listed across the​ top and bottom of​ each page. Links to​ specific services or​ products are always listed on​ each page. it​ may sound like overkill,​ but make it​ as​ easy as​ possible for your clients to​ move around.

Spiders

Search engines use programs called “spiders” to​ surf the​ net and index sites. When a​ spider finds a​ page,​ it​ reads the​ code from top to​ bottom and left to​ right. if​ the​ code is​ clean,​ the​ spider will index the​ page and follow the​ links to​ the​ other pages of​ the​ site.

If the​ code isn't clean,​ spiders stop indexing pages. if​ pages aren't indexed,​ they do not appear in​ search engine results. What stops spiders? Following are the​ most common problems:

1. Bottlenecks – Make sure each page of​ your site links to​ every primary page at​ a​ minimum. you​ do not want a​ spider to​ get stuck on​ a​ page and miss others.

2. Dynamic Pages – Your pages need to​ be static or​ carefully designed. if​ dynamic,​ spiders often will not index them because they aren’t sure of​ the​ content.

3. Frames – Don’t use this antiquated design technique.

4. Poor URLs – a​ huge mistake is​ to​ put database parameters in​ the​ URL. the​ URL should contain only the​ domain name and keywords for the​ page. a​ good URL reads: http://www.marketingtitan.com/internet_marketing_services. a​ poor URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783

5. Images – Don’t overuse images and don’t put text in​ images. Images slow down your site,​ so make them small and optimized. Robots do not read text inside of​ images,​ thus text needs to​ go outside of​ the​ images or​ ALT tags need to​ be used.

Evaluating the​ Layout

Once the​ site is​ designed,​ TEST IT! Surf the​ pages and see if​ you​ are able to​ flow through the​ site. Add internal links wherever possible. Finally,​ test the​ load times of​ your site on​ a​ 56k dial-up modem. if​ the​ site loads in​ under 20 seconds,​ you​ are headed in​ the​ correct direction.

Your site layout is​ important. Make sure it​ caters to​ the​ needs of​ the​ visitors,​ whether human or​ spider.




You Might Also Like:




No comments:

Powered by Blogger.