How To Start An Internet Business Meta Tags And Keyword Density

How To Start An Internet Business Meta Tags And Keyword Density



Okay,​ you​ have a​ domain name,​ layout and content. Now we get to​ a​ step that will go a​ long way to​ determining how the​ site will rank. Yes,​ we are going to​ focus on​ two infamous topics,​ meta tags and keyword density.

Meta Tags

Meta tags are html code blocks that “tell” a​ search engine what is​ on​ a​ particular site page. Meta tags are not visible on​ the​ pages of​ your site,​ but search engine robots focus on​ them. Three different meta tags should appear on​ each page of​ your site.

The meta title essentially acts as​ the​ title of​ the​ page. When you​ do a​ search on​ Google,​ the​ meta title is​ the​ first underlined text in​ each listing. the​ content of​ the​ meta title should include the​ keywords you​ want to​ push with the​ most important being listed first. Each word should be included no more than 2 times and the​ total word count should not exceed 13 words.

The meta description tag allows for an​ expansion of​ the​ meta title. Use short sentences to​ emphasize the​ who,​ what,​ why and where of​ your business. Make absolute sure that every keyword in​ your title also appears in​ your description.

One of​ the​ aggravating things about search engines is​ how they use meta descriptions. Most pick only certain sections of​ your description. When your link appears in​ the​ search results,​ the​ description may make little if​ any sense. Unfortunately,​ there isn’t much you​ can do about it.

Historically,​ meta keywords were a​ very important factor in​ the​ ranking process. How times have changed. Google doesn’t even look at​ them,​ while MSN and Yahoo give them marginal value. you​ should still use them,​ if​ for no other reason then forcing you​ to​ focus on​ your keyword phrases when creating content.

Keyword Density

Keyword density simply refers to​ how often keywords appear in​ a​ page as​ a​ percentage of​ the​ total text. a​ few years back,​ it​ was common practice to​ cram and hide keywords all over a​ page. you​ probably remember seeing pages with thousands of​ keywords listed at​ the​ very bottom. This no longer works and is​ considered spamming by search engines.

Much like the​ meaning of​ life,​ the​ best keyword density percentage is​ a​ hotly debated topic. Theories and opinions ranged from 1.5 to​ as​ high as​ 20 percent. We recently ran a​ test with a​ page that only had a​ keyword phrase on​ it,​ thus representing a​ 100% keyword density. the​ only search engine that reacted was Yahoo,​ which listed it​ at​ number 1 for 25 days before dropping it. Notwithstanding this test,​ the​ simple fact is​ that nobody really knows the​ optimal density,​ except for programmers at​ the​ search engines. Rumor has it​ that they are permanently locked away in​ the​ Himalayas,​ so there isn’t much hope of​ getting any information from them.

Our experience is​ keyword density really doesn’t matter if​ you​ have flowing text on​ the​ page. the​ point of​ your site is​ to​ sell,​ so write copy that accomplishes that goal. Once you​ have completed the​ copy,​ modify it​ to​ make sure the​ important keywords appear at​ least once in​ the​ first paragraph. Do not force the​ keywords into sentences; just make sure they appear at​ least once. We have clients with number 1 rankings on​ Google,​ Yahoo and MSN that have keyword densities ranging from .5 to​ 18.5 percent. Yes,​ these rankings are on​ keywords with lots of​ competition and traffic.

In Closing

In my opinion,​ meta tags and keyword density are mystified far too much. They are important factors,​ but the​ content on​ your pages is​ far more so. Be judicious with your content,​ pursue a​ targeted linking campaign and the​ rankings will follow.




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