How To Set The Just Right Tone For Your Promotional Marketing Materials

How To Set The Just Right Tone For Your Promotional Marketing Materials

How to​ Set the​ Just Right Tone For Your Promotional Marketing Materials
Here is​ a​ helpful exercise on​ how to​ research and prepare promotional marketing materials to​ bring the​ right people to​ your business .​
When I​ do this exercise with my marketing students,​ we always have a​ lively conversation that not only sparks solutions but also leaves participants feeling enthused,​ inspired,​ even excited about showing up in​ the​ marketplace .​
The themes we explore and the​ fun we have doing this exercise are so central to​ an​ authentic approach to​ small business marketing that I​ have decided to​ highlight them in​ this article .​
First,​ let us stipulate that somewhere in​ the​ world there are prospective clients or​ customers who will fit you​ and your work just right .​
(If this does not feel true for you​ yet,​ then you​ have work to​ do .​
Perhaps you​ need training,​ practice,​ or​ mentoring before you​ can attract just right customers .​
Or perhaps,​ like I​ did with my art business,​ you​ are trying to​ make an​ avocation into a​ vocation .​
For now,​ let us assume that you​ are in​ the​ right business with the​ right skills.)
Second,​ let us assume that just right clients are those who get great value from working with you​ just the​ way you​ are .​
These are clients who share enough of​ your standards and values that it​ is​ easy to​ develop mutual respect,​ appreciation,​ and benefit .​
With these two assumptions in​ mind,​ here are some unconventional yet highly productive questions to​ help focus the​ image,​ tone,​ and message that will attract clients who fit just right .​
Answer them quickly to​ tap into your creative subconscious .​
There will be plenty of​ time later for thinking about the​ answers and deciding when and how to​ use them in​ sharing your gifts with the​ world.
1 .​
If your work were a​ color,​ what color would it​ be?
2 .​
What shape would it​ be?
3 .​
How big would it​ be?
4 .​
What texture would it​ have?
5 .​
If you​ pressed it​ with your finger,​ what would happen?
6 .​
If your work were a​ popular song,​ what song would it​ be?
7 .​
Who would be singing?
8 .​
How loud?
9 .​
If your work were an​ historic personage,​ who would it​ be?
10 .​
If your work were going to​ a​ party,​ what would it​ wear?
11 .​
If your work had a​ typical mood,​ what would it​ be?
12 .​
If your work were a​ plant,​ what kind of​ plant would it​ be?
13 .​
In what environment would it​ thrive?
14 .​
If your work were an​ animal,​ would it​ be domestic or​ wild? How big?
15 .​
If your work were a​ meal,​ what kind of​ meal would it​ be? (Fast food? Haute cuisine? Mac and cheese?)
What is​ the​ point of​ questions like these? Simply this: Answering them can reveal aspects of​ your personality that inform and augment the​ work you​ do .​
By surfacing these unique associations,​ you​ will be unearthing imagery and attitudes you​ can use to​ set the​ tone for your marketing so that it​ is​ easy for your just right clients to​ differentiate you​ from other people doing similar work.
Try this exercise - it​ could be the​ start of​ something beautiful.

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