How To Make Money With Contextual Advertising

How to​ Make Money With Contextual Advertising
Introduction to​ Contextual Advertising
Recently,​ advertisers have come to​ realize the​ large potential of​ the​ Internet as​ a​ media when it​ comes to​ advertisements .​
Advertisers are especially interested in​ using contextual advertising since it​ delivers targeted ads to​ a​ more receptive target audience.
Contextual advertising is​ a​ type of​ online advertising used mostly for content-based websites .​
With contextual advertising a​ program or​ system automatically scans a​ webpage’s content for specific keywords or​ search strings and based on​ the​ results then returns targeted ads based on​ the​ page’s content.
Types of​ Contextual Advertising
There are three types of​ contextual advertising: the​ pop-up or​ pop-under ads,​ in-text contextual advertising,​ and inline contextual advertising .​
Many are familiar with pop-up ads because they have been around for quite sometime .​
Gator actually uses this kind of​ contextual advertising wherein a​ window with relevant a​ relevant ad for some product or​ service pops up while a​ user is​ reading a​ webpage .​
Pop-up ads are however considered to​ be not that effective for advertising since most users find them very irritating and so make use of​ pop-up blockers to​ disable the​ ads .​
The ads therefore don’t get seen by people and in​ cases where they get through pop-up blockers they are usually simply closed without really being noticed .​
In-text contextual advertising,​ offered by companies like VibrantMedia,​ is​ considered to​ be less irritating .​
They are ads that appear as​ special hyperlinks linking to​ actual contextual ads and are found throughout the​ entire article being read .​
They are not ostentatious at​ all since they are completely user activated and leaves to​ the​ users the​ choice of​ whether to​ click on​ the​ links to​ view the​ entire ads or​ not .​
The third kind of​ contextual advertising is​ called inline advertising .​
This type of​ advertising is​ the​ one used by Google’s AdSense and Overture’s ContentMatch .​
With inline advertising targeted ads are placed on​ the​ right side of​ the​ page under the​ label Sponsored Links .​
This type of​ advertising isn’t intrusive and webpage owners get paid on​ a​ per click basis .​
Advertisers who want to​ be top of​ the​ list need only to​ pay at​ a​ higher per click rate to​ be on​ top.
Contextual Advertising in​ its Early Days
Although it​ was only recently made popular by Google’s AdSense,​ contextual advertising has been around for a​ longer time .​
It has actually been around since 2001 when eZula released its TopText product .​
Gator also had a​ king of​ contextual advertising going on​ for a​ long time .​
Publishers and other website owners,​ however,​ were not happy with eZula and Gator’s model for contextual advertising since eZula and Gator reaped the​ profits without the​ publishers earning anything from the​ ads .​
The release of​ Google AdSense,​ however,​ changed all that when they offered webpage owners a​ percentage of​ what the​ advertiser’s paid them .​
Advertisers on​ the​ other were happy as​ well since they only had to​ pay Google depending on​ the​ number of​ clicks made on​ their ads .​
This is​ very beneficial for advertisers since they only have to​ pay for the​ actual traffic routed to​ their site by the​ advertisements.
Another issue surrounding contextual advertising that sparked the​ ire of​ web surfers this time is​ the​ software that came with the​ contextual ads .​
The software used to​ be able to​ search for specific search strings were actually installed locally on​ the​ surfers' computers without their consent or​ even their knowledge .​
Such software,​ called spyware,​ not only violated the​ surfers’ sense of​ privacy but caused their computers to​ behave erratically as​ well or​ at​ least slowed down the​ computers’ performance since the​ programs ran on​ the​ background without the​ surfers’ knowledge.
Although there were contextual advertisers that drew the​ ire of​ both publishers and surfers alike there were also some like Industry Brains,​,​ and Applied Semantics who had their own models of​ contextual ads,​ which were viable and sparked no controversy .​
They have actually been around for sometime now their model seems to​ be working for them .​
Google,​ although relatively new compared to​ these companies who deal with contextual advertising,​ actually gained popularity faster and was able to​ spread the​ concept of​ contextual advertising to​ the​ world due to​ its stature as​ the​ number one search engine in​ web search at​ the​ moment .​
Because of​ Google’s AdSense contextual advertising boomed and more and more people are getting into it​ and are reaping the​ benefits.
Who Can Benefit from Contextual Advertising
As mentioned earlier,​ publishers and web page owners who were once unhappy with eZula’s model for contextual advertising became more receptive towards contextual advertising when Google’s AdSense came out .​
Google’s Adsense,​ Overture’s Content Match,​ and other second tier search engines like FindWhat and Kanoodle offer pay per click contextual advertising that benefit both webpage owners and advertisers alike.
Contextual advertising is​ very beneficial for all kinds of​ content-based sites like news and publisher sites as​ well as​ sites of​ small businesses and even personal blogs .​
However for your website to​ maximize your profit from the​ contextual ads on​ your site your site’s content should be of​ good quality,​ meaning that it​ should be rich,​ relevant,​ and updated on​ a​ regular basis .​
a​ site with poor content and that uses contextual ads would most likely point its target audience to​ another site that is​ of​ better quality .​
If this happens then your visitors will most likely return to​ your competitor’s site rather than your own site causing you​ to​ lose profit .​
News sites and publishers would most probably have no problem in​ delivering relevant and updated content but this can be a​ challenge to​ small businesses and personal websites .​
The use of​ content management systems (CMS) could help such cases,​ but even with a​ good CMS extra effort is​ required to​ ensure that the​ content is​ of​ good quality.
A good way you​ to​ increase the​ can of​ earning money from contextual advertising is​ by having a​ search engine in​ your site .​
Google’s Adsense and Overture both list contextual ads on​ their search results page .​
With a​ search engine in​ your site the​ chance of​ visitors clicking on​ an​ ad will increase and so will your profit.

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